Bachelor of Mass Communication Concentration in Public Relations — study plan

Liwa University College of Media and Public Relations

Credit hours: 123
Levels: 8
Courses: 41
Degree: bachelor

The Bachelor of Mass Communication Concentration in Public Relations study plan at Liwa University is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 123 credit hours across 41 courses of required and elective study. The table below lists the courses and their credit hours for each level.

Level 1 18 credits

Code	Course	Credits
ENG 100	English I	3
GEN 105	Emirates Culture and Society	3
GEN 102	Islamic Culture	3
CIT 100	Introduction to Information Technology	3
MCM101	Introduction to digital media	3
MCM102	Introduction to Public Relations	3

Level 2 15 credits

Code	Course	Credits
MCM121	Introduction to Advertising	3
ENG 104	English II	3
MCM 122	Professional writing in Arabic	3
MCM 123	Media theories	3
MTH 105	Mathematics and Statistics	3

Level 3 18 credits

Code	Course	Credits
GEN 100	Communication skills in Arabic	3
MCM 201	Media in the UAE	3
MCM 202	Media research methods	3
MCM 203	Digital photography	3
MCM 204	Introduction to Media and artificial intelligence	3
GEN 100	Elective course 1 Elective	3

Level 4 18 credits

Code	Course	Credits
MCM 221	Rhetorical communication	3
MCM 222	Social marketing	3
MCM 223	Public opinion	3
PRM 301	Public relations management	3
GEN 301	Professional Ethics	3
——-	Free course 1	3

Level 5 15 credits

Code	Course	Credits
GEN302	Fundamentals of Innovation and Entrepreneurship	3
ENG104	English 2	3
MCM 301	International Communication	3
PRM 302	Writing to the PR	3
PRM 303	Production of informational materials for public relations	3

Level 6 12 credits

Code	Course	Credits
GEN 201	Psychology	3
PRM 321	International Public Relations	3
MCM 321	Arab Media	3
MCM 322	Media Translation	3

Level 7 15 credits

Code	Course	Credits
GEN103	Logic and Critical Thinking	3
PRM 401	Public Relations Case Studies	3
MCM 401	Economics and management of media organizations	3
PRM 402	Public Relations Campaigns	3
PRM 410	Field Training in Public Relations	3

Level 8 12 credits

Code	Course	Credits
MCM 421	Protocol & Etiquette	3
——-	Free Course 2	3
PRM 403	Online Public Relations	3
PRM 422	Graduation Project in Public Relations	3

This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source

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Frequently asked questions about Bachelor of Mass Communication Concentration in Public Relations

How many credit hours is Bachelor of Mass Communication Concentration in Public Relations at Liwa University?

Bachelor of Mass Communication Concentration in Public Relations at Liwa University requires completing 123 credit hours to graduate, spread across 41 courses.

How many years is Bachelor of Mass Communication Concentration in Public Relations at Liwa University?

The study plan for Bachelor of Mass Communication Concentration in Public Relations spans about 4 years (8 levels/semesters) under the approved plan.

What degree does Bachelor of Mass Communication Concentration in Public Relations award?

Bachelor of Mass Communication Concentration in Public Relations at Liwa University awards a Bachelor's degree after completing 123 credit hours.