Bachelor of Mass Communications Concentration in Institutional and Government Communication — study plan

Liwa University College of Media and Public Relations

Credit hours: 123
Levels: 8
Courses: 36
Degree: bachelor

The Bachelor of Mass Communications Concentration in Institutional and Government Communication study plan at Liwa University is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 123 credit hours across 36 courses of required and elective study. The table below lists the courses and their credit hours for each level.

Level 1 15 credits

Code	Course	Credits
ENG 100	English I	3
GEN100	Communication Skills in Arabic	3
MTH105	Mathematics and Statistics	3
CIT 100	Introduction to Information Technology	3
MCM 101	Introduction to digital media	3

Level 2 18 credits

Code	Course	Credits
GEN102	Islamic Culture	3
GEN103A	Logic and Critical Thinking	3
GEN105	Emirates Culture and Society	3
ENG104	English II	3
MCM 102	Introduction to Public Relations	3
MCM 103	Introduction to Institutional and Government Communication	3

Level 3 15 credits

Code	Course	Credits
GEN201A	Psychology	3
MCM201	Introduction to Marketing & Advertising	3
MCM202	Media in the UAE	3
MCM203	Introduction to Media and Artificial Intelligence	3
MCM204	Communication theories	3

Level 4 15 credits

Code	Course	Credits
MCM205	Media Legislation & laws	3
MCM206	Communication Research Methods	3
MCM207	Social Networks	3
MCM208	Digital Design Principles	3
MCM209	Media Writing Principles	3

Level 5 15 credits

Code	Course	Credits
GEN304	Ethics	3
MCM301	Media Institutions Management	3
GCM 301	Organizational Communication	3
GCM 302	Official Spokesperson	3
GCM 303	Preparing and Producing Institutional and Government Communication Materials	3

Level 6 12 credits

Code	Course	Credits
GEN302A	Fundamentals of Innovation and Entrepreneurship	3
MCM302	Public Opinion	3
GCM 305	Institutional and Government Communication Research	3
GCM 306	Internship in Institutional and Government Communication	3

Level 7 12 credits

Code	Course	Credits
MCM401	Informative Translation	3
GCM307	Managing Institutional and Government Communication Campaigns	3
GCM 401	Communication and Crisis Management	3
GCM 402	AI Applications in Institutional and Government Communication	3

Level 8 6 credits

Code	Course	Credits
GCM 403	Institutional Reputation Management	3
GCM 408	Graduation Project in Institutional and Government Communication	3

This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source

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Frequently asked questions about Bachelor of Mass Communications Concentration in Institutional and Government Communication

How many credit hours is Bachelor of Mass Communications Concentration in Institutional and Government Communication at Liwa University?

Bachelor of Mass Communications Concentration in Institutional and Government Communication at Liwa University requires completing 123 credit hours to graduate, spread across 36 courses.

How many years is Bachelor of Mass Communications Concentration in Institutional and Government Communication at Liwa University?

The study plan for Bachelor of Mass Communications Concentration in Institutional and Government Communication spans about 4 years (8 levels/semesters) under the approved plan.

What degree does Bachelor of Mass Communications Concentration in Institutional and Government Communication award?

Bachelor of Mass Communications Concentration in Institutional and Government Communication at Liwa University awards a Bachelor's degree after completing 123 credit hours.