Bachelor of Mass Communication Concentration in Digital Media — study plan

Liwa University College of Media and Public Relations

Credit hours: 123
Levels: 8
Courses: 39
Degree: bachelor

The Bachelor of Mass Communication Concentration in Digital Media study plan at Liwa University is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 123 credit hours across 39 courses of required and elective study. The table below lists the courses and their credit hours for each level.

Level 1 18 credits

Code	Course	Credits
ENG 100	English I	3
GEN 105	Emirates Culture and Society	3
GEN 102	Islamic Culture	3
CIT 100	Introduction to Information Technology	3
MCM101	Introduction to digital media	3
MCM102	Introduction to Public Relations	3

Level 2 15 credits

Code	Course	Credits
MCM121	Introduction to Advertising	3
ENG 104	English II	3
MCM 122	Professional writing in Arabic	3
MCM 123	Media theories	3
MTH 105	Mathematics and Statistics	3

Level 3 15 credits

Code	Course	Credits
GEN 100	Communication skills in Arabic	3
MCM 201	Media in the UAE	3
MCM 202	Media research methods	3
MCM 203	Digital photography	3
MCM 204	Introduction to Media and artificial intelligence	3

Level 4 15 credits

Code	Course	Credits
MCM 221	Rhetorical communication	3
MCM 222	Social marketing	3
MCM 223	Public opinion	3
DMC 301	Digital media skills	3
GEN 304	Ethics	3

Level 5 15 credits

Code	Course	Credits
GEN302	Fundamentals of Innovation and Entrepreneurship	3
ENG104	English 2	3
MCM 301	International Communication	3
DMC 302	Writing to Digital Media	3
DMC 303	Media Content Industry	3

Level 6 12 credits

Code	Course	Credits
GEN 201	Psychology	3
DMC 321	Social networks	3
MCM 321	Arab Media	3
MCM 322	Media Translation	3

Level 7 15 credits

Code	Course	Credits
GEN103	Logic and Critical Thinking	3
DMC 401	Internet Journalism	3
MCM 401	Economics and management of media organizations	3
DMC 402	Web Design	3
DMC 410	Field Training in Digital Media	3

Level 8 12 credits

Code	Course	Credits
MCM 421	Protocol & Etiquette	3
——-	Free Course 2	3
DMC 403	Online Radio and Television Broadcasting	3
DMC 422	Graduation Project in Digital Media	3

This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source

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Frequently asked questions about Bachelor of Mass Communication Concentration in Digital Media

How many credit hours is Bachelor of Mass Communication Concentration in Digital Media at Liwa University?

Bachelor of Mass Communication Concentration in Digital Media at Liwa University requires completing 123 credit hours to graduate, spread across 39 courses.

How many years is Bachelor of Mass Communication Concentration in Digital Media at Liwa University?

The study plan for Bachelor of Mass Communication Concentration in Digital Media spans about 4 years (8 levels/semesters) under the approved plan.

What degree does Bachelor of Mass Communication Concentration in Digital Media award?

Bachelor of Mass Communication Concentration in Digital Media at Liwa University awards a Bachelor's degree after completing 123 credit hours.