Business Administration (BSBA) – Major in Marketing — study plan
- Credit hours
- 121
- Levels
- 4
- Courses
- 41
- Degree
- bachelor
The Business Administration (BSBA) – Major in Marketing study plan at American University of Ras Al Khaimah is an accredited bachelor programme spanning about 2 years (4 academic levels), requiring 121 credit hours across 41 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year 1 31 credits
| Code | Course | Credits |
|---|---|---|
| ENGL 101 | Composition | 3 |
| ECON 103 | Principles of Microeconomics | 3 |
| ITEC 103 | Fundamentals of Information Technology | 3 |
| STAT 100 | Introductory Probability and Statistics | 3 |
| UNIV 100 | University First-Year Transition | 1 |
| GEN-HUMPHIL | Critical Thinking and Reasoning OR Advanced Composition OR Introduction to Islam in World Culture (choose one) Elective | 3 |
| ECON 104 | Macroeconomic Policy | 3 |
| UNIV 200 | Innovation, Entrepreneurship, and Sustainability | 3 |
| ENGL 202 | English for Workplace Communication | 3 |
| GEN-HUM | Humanities/Fine Arts Elective Elective | 3 |
| UAES 200 | Survey of United Arab Emirates Studies | 3 |
Year 2 30 credits
| Code | Course | Credits |
|---|---|---|
| GEN-NSCI | Natural Sciences Course Elective | 3 |
| ACCT 204 | Principles of Financial Accounting | 3 |
| MKTG 301 | Principles of Marketing | 3 |
| BUSN 301 | Business Communication | 3 |
| OPMT 311 | Methods and Models of Management Sciences | 3 |
| ACCT 205 | Principles of Managerial Accounting | 3 |
| MGMT 301 | Principles of Management | 3 |
| BUAN 301 | Analytics for Decision Making | 3 |
| FNAN 300 | Principles of Business Finance | 3 |
| MIST 301 | Introduction to Business Information Systems | 3 |
Year 3 33 credits
| Code | Course | Credits |
|---|---|---|
| BUSN 304 | Business Law | 3 |
| BUSN 312 | Public Policy and Business Ethics | 3 |
| BUSN 306 | International Business | 3 |
| MKTG 312 | Consumer Behavior | 3 |
| MKTG 313 | Integrated Marketing Communications | 3 |
| BUSN 307 | Research Methodology | 3 |
| MKTG 351 | Marketing Research Techniques & Applications | 3 |
| MKTG 412 | Marketing of Services | 3 |
| MAJ-EL1 | Major Elective 1 Elective | 3 |
| BUS-EL1 | Business Elective 1 Elective | 3 |
| MKTG 390 | Internship in Marketing | 3 |
Year 4 27 credits
| Code | Course | Credits |
|---|---|---|
| BUSN 498 | Strategic Management | 3 |
| MGMT 401 | Organizational Behavior | 3 |
| MKTG 471 | Marketing Strategy | 3 |
| MAJ-EL2 | Major Elective 2 Elective | 3 |
| MKTG 444 | Marketing Project Based Internship | 3 |
| MAJ-EL3 | Major Elective 3 Elective | 3 |
| BUS-EL2 | Business Elective 2 Elective | 3 |
| BUS-EL3 | Business Elective 3 Elective | 3 |
| FREE-ELEC-1 | Free Elective Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
Calculate your GPA for this major
Frequently asked questions about Business Administration (BSBA) – Major in Marketing
How many credit hours is Business Administration (BSBA) – Major in Marketing at American University of Ras Al Khaimah?
Business Administration (BSBA) – Major in Marketing at American University of Ras Al Khaimah requires completing 121 credit hours to graduate, spread across 41 courses.
How many years is Business Administration (BSBA) – Major in Marketing at American University of Ras Al Khaimah?
The study plan for Business Administration (BSBA) – Major in Marketing spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Business Administration (BSBA) – Major in Marketing award?
Business Administration (BSBA) – Major in Marketing at American University of Ras Al Khaimah awards a Bachelor's degree after completing 121 credit hours.