Master in Strategic Communication and Public Relations — study plan
American University in the Emirates College of Media and Mass Communication
- Credit hours
- 33
- Levels
- 5
- Courses
- 13
- Degree
- master
The Master in Strategic Communication and Public Relations study plan at American University in the Emirates is an accredited master programme spanning about 3 years (5 academic levels), requiring 33 credit hours across 13 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Semester I 9 credits
| Code | Course | Credits |
|---|---|---|
| SPR 600 | Research Methods in Public Relations | 3 |
| SPR 601 | Theories of Strategic Communication and Public Relations | 3 |
| SPR 602 | Seminar in Corporate Reputation Management | 3 |
Semester II 6 credits
| Code | Course | Credits |
|---|---|---|
| SPR 603 | Seminar in Artificial Intelligence and Public Relations | 3 |
| SPR 604 | Strategic Planning in Communication and Public Relations | 3 |
Semester III 6 credits
| Code | Course | Credits |
|---|---|---|
| SPR 605 | Seminar in Public Relations and Crisis Management | 3 |
| SPR 620 | Thesis I | 3 |
Semester IV 6 credits
| Code | Course | Credits |
|---|---|---|
| SPR 630 | Thesis II | 6 |
Elective Courses (choose 2 / 6 CH) 15 credits
| Code | Course | Credits |
|---|---|---|
| SPR 606 | Digital Public Relations Elective | 3 |
| SPR 607 | Government Communication Elective | 3 |
| SPR 608 | Seminar in Public Relations in Non-Profit Organizations Elective | 3 |
| SPR 609 | Seminar in Public Relations Ethics Elective | 3 |
| SPR 610 | Seminar in Integrated Marketing Communication Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Master in Strategic Communication and Public Relations
How many credit hours is Master in Strategic Communication and Public Relations at American University in the Emirates?
Master in Strategic Communication and Public Relations at American University in the Emirates requires completing 33 credit hours to graduate, spread across 13 courses.
How many years is Master in Strategic Communication and Public Relations at American University in the Emirates?
The study plan for Master in Strategic Communication and Public Relations spans about 3 years (5 levels/semesters) under the approved plan.
What degree does Master in Strategic Communication and Public Relations award?
Master in Strategic Communication and Public Relations at American University in the Emirates awards a Master's degree after completing 33 credit hours.