Bachelor of Public Relations — study plan
American University in the Emirates College of Media and Mass Communication
- Credit hours
- 126
- Levels
- 3
- Courses
- 50
- Degree
- bachelor
The Bachelor of Public Relations study plan at American University in the Emirates is an accredited bachelor programme spanning about 2 years (3 academic levels), requiring 126 credit hours across 50 courses of required and elective study. The table below lists the courses and their credit hours for each level.
General Education Requirements 75 credits
| Code | Course | Credits |
|---|---|---|
| ASC 101AR | University Life | 3 |
| INV 200 | Innovation and Entrepreneurship (in English) | 3 |
| ENG 100 | English Language | 3 |
| ASC 207AR | Introduction to Research | 3 |
| ARLAA 100 | Communication Skills in Arabic Elective | 3 |
| ARLAA 105 | Arabic Composition Elective | 3 |
| ARLNA 100 | Arabic for Non-Arab Elective | 3 |
| ASC 210AR | Natural Science Elective | 3 |
| ASC 211 | Environmental Science Elective | 3 |
| ASC 212 | Sustainable Energy Elective | 3 |
| MAT 100 | General Mathematics | 3 |
| ASC 102AR | Introduction to Anthropology | 3 |
| ASC 104 | Introduction to Sociology Elective | 3 |
| ASC 202 | Introduction to Political Science (in English) | 3 |
| ASC 110AR | Introduction to Social Science | 3 |
| ASC 200AR | General Psychology | 3 |
| ASC 206AR | Introduction to Geography | 3 |
| DES 105 | History of Islamic Art Elective | 3 |
| ASC 201AR | Introduction to Philosophy | 3 |
| ASC 203AR | World History | 3 |
| ASC 204AR | Middle East History | 3 |
| DES 104 | Contemporary Arab Art Elective | 3 |
| ENG 200 | English Literature Elective | 3 |
| ASC 106AR | Islamic Civilization Elective | 3 |
| ASC 208AR | Emirati Studies Elective | 3 |
Core Courses 57 credits
| Code | Course | Credits |
|---|---|---|
| MMC 200 | Introduction to Mass Communication | 3 |
| MMC 213 | Media and communication in UAE | 3 |
| PRP 222 | Principles of Public Relations | 3 |
| PRP 226 | Public Relations and New Media | 3 |
| PRP 321 | Communication and Crisis Management | 3 |
| MMC 316 | Research Methodology | 3 |
| MMC 302 | Public Opinion and Propaganda | 3 |
| PRP 321 | Organizational Communication | 3 |
| MMC 404 | Media Law and Ethics (in English) | 3 |
| IMC 403 | Integrated Marketing Communication Research | 3 |
| MMC 315 | The Arts of Persuasion | 3 |
| PRE 401 | PR Planning and Campaigning | 3 |
| PRP 331 | Strategic Public Relations | 3 |
| PRP 332 | Writing for Public Relations | 3 |
| PRP 426 | Production of Video and Audio Materials | 3 |
| PRP 228 | Social Marketing | 3 |
| PRP 431 | International Public Relations | 3 |
| INTERN 101 | Pre Internship | 0 |
| PRP 425 | Internship | 3 |
| PRP 310 | Capstone Seminar | 0 |
| PRP 446 | Capstone Project | 3 |
Elective Specialized Courses (choose 3) 12 credits
| Code | Course | Credits |
|---|---|---|
| PRP 227 | Protocol and Etiquette Elective | 3 |
| PRP 333 | Digital Photography Elective | 3 |
| PRP 336 | Applied Public Relations Elective | 3 |
| PRP 444 | Special Topics in Public Relations Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Bachelor of Public Relations
How many credit hours is Bachelor of Public Relations at American University in the Emirates?
Bachelor of Public Relations at American University in the Emirates requires completing 126 credit hours to graduate, spread across 50 courses.
How many years is Bachelor of Public Relations at American University in the Emirates?
The study plan for Bachelor of Public Relations spans about 2 years (3 levels/semesters) under the approved plan.
What degree does Bachelor of Public Relations award?
Bachelor of Public Relations at American University in the Emirates awards a Bachelor's degree after completing 126 credit hours.