Bachelor of Arts in Strategic Media and Communication — study plan
American University in the Emirates College of Media and Mass Communication
- Credit hours
- 126
- Levels
- 6
- Courses
- 79
- Degree
- bachelor
The Bachelor of Arts in Strategic Media and Communication study plan at American University in the Emirates is an accredited bachelor programme spanning about 3 years (6 academic levels), requiring 126 credit hours across 79 courses of required and elective study. The table below lists the courses and their credit hours for each level.
General Education Requirements 78 credits
| Code | Course | Credits |
|---|---|---|
| ASC 101 | University Life | 3 |
| INV 200 | Innovation and Entrepreneurship | 3 |
| ENG 101 | Academic Writing | 3 |
| ASC 207 | Introduction to Research | 3 |
| ARLAA 100 | Communication Skills in Arabic Elective | 3 |
| ARLAA 105 | Arabic Composition Elective | 3 |
| ARLNA 100 | Arabic for Non-Arab Elective | 3 |
| ASC 210 | Natural Science Elective | 3 |
| ASC 211 | Environmental Science Elective | 3 |
| ASC 212 | Sustainable Energy Elective | 3 |
| MAT 100 | General Mathematics | 3 |
| ASC 102 | Introduction to Anthropology | 3 |
| ASC 104 | Introduction to Sociology | 3 |
| ASC 202 | Introduction to Political Science | 3 |
| ASC 110 | Introduction to Social Science | 3 |
| ASC 200 | General Psychology | 3 |
| ASC 206 | Introduction to Geography | 3 |
| DES 104 | Contemporary Arab Art Elective | 3 |
| DES 105 | History of Islamic Art Elective | 3 |
| ASC 201 | Introduction to Philosophy | 3 |
| ASC 203 | World History | 3 |
| ASC 204 | Middle East History | 3 |
| ENG 200 | English Literature | 3 |
| ASC 105 | Islamic Culture Elective | 3 |
| ASC 106 | Islamic Civilization Elective | 3 |
| ASC 208 | Emirati Studies | 3 |
Core Courses 24 credits
| Code | Course | Credits |
|---|---|---|
| MMC 200 | Introduction to Mass Communication | 3 |
| PRE 300 | Public Speaking | 3 |
| MMC 206 | Introduction to Social Media | 3 |
| MMC 303 | Writing for the Mass Media | 3 |
| INTERN 101 | Pre-Internship | 0 |
| MMC 305 | Internship | 3 |
| MMC 302 | Public Opinion and Propaganda | 3 |
| MMC 400 | Mass Communication Theory and Research | 3 |
| MMC 404 | Media Law and Ethics | 3 |
Specialization – International Relations (choose one track) 30 credits
| Code | Course | Credits |
|---|---|---|
| IRE 201 | International Communication Elective | 3 |
| IRE 300 | Introduction to International Relations Elective | 3 |
| IRE 303 | International Journalism Elective | 3 |
| IRE 304 | Media, Politics, and Government Elective | 3 |
| IRE 401 | Media and Conflict Elective | 3 |
| IRE 403 | Comparative Politics Elective | 3 |
| IRE 404 | Ethics in International Relations Elective | 3 |
| IRE 406 | Sustainable Environmental Politics Elective | 3 |
| IRE 407 | Transcultural Diplomacy Elective | 3 |
| IRE 310 | Capstone Seminar Elective | 0 |
| IRE 405 | Capstone Graduation Project Elective | 3 |
Specialization – Public Relations (choose one track) 30 credits
| Code | Course | Credits |
|---|---|---|
| PRE 201 | Understanding Public Relation Elective | 3 |
| PRE 302 | Writing for Public Relations Elective | 3 |
| PRE 303 | Mobile and Digital PR Elective | 3 |
| PRE 304 | Negotiation Principles and Decision Making Elective | 3 |
| PRE 305 | Personal Branding for Communicators Elective | 3 |
| PRE 401 | PR Planning and Campaigning Elective | 3 |
| PRE 402 | Crisis Management Communication Elective | 3 |
| PRE 403 | Public Interest Communications Elective | 3 |
| PRE 404 | Research Methods in Public Relations Elective | 3 |
| PRE 310 | Capstone Seminar Elective | 0 |
| PRE 405 | Capstone Graduation Project Elective | 3 |
Specialization – Integrated Marketing Communication (choose one track) 30 credits
| Code | Course | Credits |
|---|---|---|
| IMC 300 | Principles of Advertising Elective | 3 |
| IMC 301 | Brand and Campaign Management Elective | 3 |
| IMC 302 | Global Media and Marketing Elective | 3 |
| IMC 303 | Consumer Experience Elective | 3 |
| IMC 304 | Digital Storytelling Elective | 3 |
| IMC 400 | Digital Media Management Elective | 3 |
| IMC 401 | Strategic Copyrighting Elective | 3 |
| IMC 402 | Media Planning Elective | 3 |
| IMC 403 | Integrated Marketing Communication Elective | 3 |
| IMC 310 | Capstone Seminar Elective | 0 |
| IMC 405 | Capstone Graduation Project Elective | 3 |
Specialization – Radio and Television (choose one track) 30 credits
| Code | Course | Credits |
|---|---|---|
| RTV 201 | Introduction to Radio and Television Production Elective | 3 |
| RTV 204 | Cinematography Elective | 3 |
| RTV 205 | Fundamentals of Video and Audio Editing Elective | 3 |
| RTV 300 | Writing for Radio and Television Elective | 3 |
| RTV 303 | Performance for Radio and Television Elective | 3 |
| RTV 302 | Producing and Planning Elective | 3 |
| RTV 304 | Documentary Elective | 3 |
| RTV 404 | Strategic Broadcast Management Elective | 3 |
| RTV 406 | Directing for Radio and Television Production Elective | 3 |
| RTV 310 | Capstone Seminar Elective | 0 |
| RTV 405 | Capstone Graduation Project Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Bachelor of Arts in Strategic Media and Communication
How many credit hours is Bachelor of Arts in Strategic Media and Communication at American University in the Emirates?
Bachelor of Arts in Strategic Media and Communication at American University in the Emirates requires completing 126 credit hours to graduate, spread across 79 courses.
How many years is Bachelor of Arts in Strategic Media and Communication at American University in the Emirates?
The study plan for Bachelor of Arts in Strategic Media and Communication spans about 3 years (6 levels/semesters) under the approved plan.
What degree does Bachelor of Arts in Strategic Media and Communication award?
Bachelor of Arts in Strategic Media and Communication at American University in the Emirates awards a Bachelor's degree after completing 126 credit hours.