Mazda’s larger, more premium SUVs to be updated as sales fall short of expectations

Mazda is set to refresh its range of larger, more premium SUVs after the current generation has failed to meet sales expectations in several key markets. The Japanese automaker is reportedly working on updates to these big crossovers, which were designed to push the brand upmarket and away from its mainstream image. While no specific changes have been confirmed, the move signals that Mazda is paying close attention to how these models have been received globally.

These SUVs represent a significant step for Mazda, featuring a more upscale design and a focus on driving dynamics. Despite the praise they have often earned from reviewers, buyers have been slower to warm to them, especially when compared with the popularity of older, more established Mazda models. The planned updates appear to be an attempt to recapture interest and correct course.

For Saudi shoppers, these larger Mazda SUVs sit in a competitive and crowded segment. They compete with familiar names from Toyota, Nissan, Hyundai, and Kia, all of which enjoy strong followings in the Kingdom. Mazda’s premium push puts it against both mainstream family haulers and more upscale badges