Ford has a new $25,000 crossover SUV coming, but will it go electric?

Ford is readying a new entry-level crossover SUV that will become the company’s most affordable model, with a starting price near the $25,000 mark. Dealers who have already been given a private preview of the vehicle say it will not ride on Ford’s Universal EV platform, which suggests the car is not being developed as a dedicated electric model. That makes it a more conventional addition to Ford’s lineup, aimed at buyers who want a low starting price without stepping up to a larger, more expensive SUV.

The news matters because it clarifies where this crossover fits in Ford’s future plans. With the company pushing electric vehicles in some markets, a budget-friendly model built without that dedicated EV architecture points to either a traditional petrol engine or a hybrid setup. For buyers who are not ready to go fully electric, that could be an appealing alternative. It will likely sit below Ford’s current crossover offerings, giving the brand a volume player in the entry-level segment.

For Saudi shoppers, this crossover would enter one of the most crowded parts of the market. It will compete with affordable compact and subcompact crossovers from Japanese and Korean brands that are already well established in the Kingdom. Ford’s main selling points will probably be modern technology, driving comfort, and a strong safety package rather than serious off-road capability. Shoppers should also pay attention to how Ford tunes the suspension and air conditioning for hot climates, as those details matter in daily Saudi driving.

Potential buyers should watch for news on whether this model will actually reach Gulf showrooms or remain limited to other regions. Ford often adapts its global lineup for Saudi Arabia, and a petrol or hybrid version could be a good fit. The absence of a Universal EV platform does not rule out electrified choices, but buyers should