Ford's chief executive has said he believes European automakers have already missed their chance to counter the rise of Chinese car brands, while maintaining that his own company still has a route to compete — provided it is given enough time.
His case rests on speed. Chinese manufacturers scaled up rapidly in electric and hybrid vehicles, kept costs low, and moved faster than legacy rivals on both technology and pricing. European brands, in his assessment, were too slow to react, and closing that gap now looks far harder than it would have a few years ago. Ford, he
Comments (0)
No comments yet. Be the first to comment.