Ferrari’s $640K Luce EV sells out 2026 allocation: ~500 units

Ferrari has already sold every example of its first-ever electric model, the Luce, for the entire 2026 production year. According to reports, the Italian marque moved its full-year allocation of just under 500 units in less than two months, despite significant criticism of the car’s design and a starting price of roughly $640,000. The rapid sell-out underscores the enduring power of the Prancing Horse badge, even as the industry shifts toward electrification.

The Luce enters the nascent hyper-luxury EV segment, positioning itself above mainstream electric performance cars. In Saudi Arabia, it will compete against ultra-exclusive electric offerings such as the Rimac Nevera, the Lotus Evija, and potentially limited-run models from brands like Pininfarina. While those rivals emphasize outright speed or avant-garde styling, Ferrari leans on its heritage and exclusivity to command such a premium price tag.

Saudi buyers considering the Luce should note that this is not a volume model – with fewer than 500 units globally, allocations in the Kingdom will be extremely limited. Likely only a handful of cars will reach local dealerships, and prospective owners will need to act fast or secure an existing allocation. Also worth watching is the supporting infrastructure: high-end EVs require reliable fast-charging networks, and while Saudi Arabia is expanding its grid, top-tier charging points remain concentrated in major cities.

Another factor is the car’s reception among purists. The Luce’s design has drawn harsh criticism for straying from Ferrari’s traditional aesthetic, but sales figures suggest that exclusivity trumps styling concerns for the target clientele. For Saudi buyers accustomed to the roar of a V12, the silent powertrain may take some acclimatization, though Ferrari is expected to offer synthetic engine sounds to bridge the experience.

Ultimately, the Luce’s sell-out confirms that Ferrari’s entry into the EV space is a commercial success before most customers have even seen the car in person. Saudi enthusiasts with the means to secure one should prepare for a long wait and a unique ownership experience that blends Italian craftsmanship with zero-emission performance. The model sets a new benchmark for how legacy sports-car brands can transition into the electric era without losing their aura of desirability.