Zeekr has said it will counter its lack of brand heritage in Europe by competing on value, pitching tech-heavy
China's Zeekr Says It's Combating A Lack Of Brand Heritage In Europe With Value
Forget the badge on the grille. Geely-owned Zeekr looks to counter Europe's legacy luxury icons by offering loaded tech at prices those brands can't touch.
Written by the Beseyat editorial team. For full details, see the original report at Carscoops.
Original reporting: Carscoops ↗
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