Global Auto, the agent for the BMW brand in Egypt, unveiled yesterday evening the all-new seventh generation of the 7 Series, arriving in the Egyptian market as the second model from the Bavarian brand to carry Neue Klasse technologies after the iX3 model. The car’s reveal comes at a time when competition is accelerating in the large luxury sedan class, making the event a subject of interest for the luxury car audience in the region in general, not only in Egypt.
Neue Klasse, in its broadest definition, represents a new generation of BMW’s technical architecture, based on more advanced software and communication and driver-assistance systems, with a clear move toward electrification. When these technologies are applied to the 7 Series, they are applied to the brand’s largest and most luxury-focused cars, which gives them special weight in the agent’s lineup.
The 7 Series remains at the top of BMW’s pyramid in terms of size and luxury, as it exceeds the 5 Series in roominess and equipment and targets a different segment of buyers. In the Saudi market, this class competes with established names such as the Mercedes-Benz S-Class, Audi A8, and Lexus LS, along with other luxury alternatives seeking a share of the same segment, making comparison of equipment, and not the name alone, crucial when buying.
For buyers in the Kingdom, what deserves following is whether the local agent will apply the same generation and with which versions of powertrains and equipment levels, because specification lists often differ from one market to another.
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