Applied Marketing Diploma — study plan
- Credit hours
- 60
- Levels
- 4
- Courses
- 21
- Degree
- diploma
The Applied Marketing Diploma study plan at Umm Al-Qura University is an accredited diploma programme spanning about 2 years (4 academic levels), requiring 60 credit hours across 21 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Level 1 18 credits
| Code | Course | Credits |
|---|---|---|
| APAM1504 | مبادئ الاقتصاد | 2 |
| APAM1505 | مبادئ الإحصاء | 2 |
| AP1301 | اللغة الإنجليزية (1) | 4 |
| APAM1503 | مبادئ إدارة الأعمال | 2 |
| APAM1501 | مبادئ التسويق | 3 |
| AP1310 | القيم والأخلاق | 2 |
| APAM1502 | سلوك المستهلك | 3 |
Level 2 18 credits
| Code | Course | Credits |
|---|---|---|
| AP1202 | التقنية الرقمية | 2 |
| APAM1508 | الاتصالات التسويقية المتكاملة | 3 |
| AP1302 | اللغة الإنجليزية (2) | 4 |
| APAM1509 | مبادئ محاسبة | 3 |
| APAM1506 | مهارات البيع | 3 |
| APAM1507 | تسويق الخدمات | 3 |
Level 3 18 credits
| Code | Course | Credits |
|---|---|---|
| AP1510 | مهارات مهنية | 2 |
| APAM2514 | ريادة الأعمال | 2 |
| APAM2515 | بحوث التسويق | 3 |
| APAM2513 | مصطلحات تسويقية باللغة الإنجليزية | 2 |
| APAM2512 | التسويق الدولي | 3 |
| APAM2510 | إدارة المنتج والعلامة التجارية | 3 |
| APAM2511 | التسويق الرقمي | 3 |
Level 4 6 credits
| Code | Course | Credits |
|---|---|---|
| APAM2901 | التدريب التعاوني | 6 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Applied Marketing Diploma
How many credit hours is Applied Marketing Diploma at Umm Al-Qura University?
Applied Marketing Diploma at Umm Al-Qura University requires completing 60 credit hours to graduate, spread across 21 courses.
How many years is Applied Marketing Diploma at Umm Al-Qura University?
The study plan for Applied Marketing Diploma spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Applied Marketing Diploma award?
Applied Marketing Diploma at Umm Al-Qura University awards a Diploma degree after completing 60 credit hours.
Is Applied Marketing Diploma offered at other universities?
Yes, Applied Marketing Diploma is offered at at least 1 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.