Business Administration - Marketing — study plan
Taibah University College of Business Administration in Al-Madinah Al-Munawwarah
- Credit hours
- 130
- Levels
- 8
- Courses
- 46
- Degree
- bachelor
The Business Administration - Marketing study plan at Taibah University is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 130 credit hours across 46 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Term 1 17 credits
| Code | Course | Credits |
|---|---|---|
| CS 105 | Introduction to Computing | 3 |
| GS 101 | Islamic Studies: Belief and Worship | 2 |
| GS 111 | Arabic Language Skills I | 2 |
| ENG 101 | English Language Skills I | 4 |
| ECON 103 | Principles of Microeconomics | 3 |
| MATH 107 | Business Mathematics | 3 |
Term 2 17 credits
| Code | Course | Credits |
|---|---|---|
| ECON 106 | Principles of Macroeconomics | 3 |
| MGT 102 | Principles of Management | 3 |
| GS 112 | Arabic Language Skills II | 2 |
| GS 104 | Islamic Studies: Islamic Values and Ethics | 2 |
| ENG 102 | English Language Skills II | 4 |
| STAT 104 | Business Statistics | 3 |
Term 3 19 credits
| Code | Course | Credits |
|---|---|---|
| ACCT 203 | Principles of Financial Accounting | 3 |
| MKT 201 | Principles of Marketing | 3 |
| MGT 231 | Organizational Behavior | 3 |
| MGT 203 | Business Research Methods | 2 |
| MGT 205 | Business Communication | 3 |
| LAW 333 | Legal Environment of Business | 3 |
| FE 1 | Free Elective Course I | 2 |
Term 4 18 credits
| Code | Course | Credits |
|---|---|---|
| ACCT 204 | Principles of Managerial Accounting | 3 |
| MIS 202 | Fundamentals of Management Information Systems | 3 |
| MIS 204 | Business Analytics | 3 |
| MGT 204 | Operations Management | 3 |
| FIN 204 | Principles of Corporate Finance | 3 |
| MGT 234 | Business Ethics, Social Responsibility and Sustainability | 3 |
Term 5 19 credits
| Code | Course | Credits |
|---|---|---|
| MKT 317 | Personal Selling and Sales Management | 3 |
| GSE 1 | University Elective Course I | 2 |
| ENT 325 | Entrepreneurship | 3 |
| MKT 303 | Professional Qualification Skills in Marketing | 2 |
| MKT 315 | Consumer Behavior | 3 |
| MKT 335 | Brand Management | 3 |
| MKT 333 | Integrated Marketing Communications | 3 |
Term 6 19 credits
| Code | Course | Credits |
|---|---|---|
| MKT 346 | Industrial Marketing | 3 |
| MKT 1 | Program Elective Course I | 3 |
| GSE 2 | University Elective Course II | 2 |
| MKT 344 | Digital Marketing | 3 |
| FE 2 | Free Elective Course II | 2 |
| MKT 364 | Marketing Research | 3 |
| MKT 322 | Services Marketing | 3 |
Term 7 17 credits
| Code | Course | Credits |
|---|---|---|
| MKT 453 | International Marketing | 3 |
| MKT 493 | Graduation Project in Marketing | 3 |
| MKT 463 | Strategic Marketing | 3 |
| MKT 2 | Program Elective Course II | 3 |
| GSE 3 | University Elective Course III | 2 |
| MGT 461 | Strategic Management | 3 |
Term 8 4 credits
| Code | Course | Credits |
|---|---|---|
| MKT 494 | Cooperative Training in Marketing | 4 |
Calculate your GPA for this major
Frequently asked questions about Business Administration - Marketing
How many credit hours is Business Administration - Marketing at Taibah University?
Business Administration - Marketing at Taibah University requires completing 130 credit hours to graduate, spread across 46 courses.
How many years is Business Administration - Marketing at Taibah University?
The study plan for Business Administration - Marketing spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Business Administration - Marketing award?
Business Administration - Marketing at Taibah University awards a Bachelor's degree after completing 130 credit hours.