Media and Communication (Advertising and Marketing Communication Track) — study plan
- Credit hours
- 129
- Levels
- 8
- Courses
- 75
- Degree
- bachelor
The Media and Communication (Advertising and Marketing Communication Track) study plan at Qassim University is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 129 credit hours across 75 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Level 1 17 credits
| Code | Course | Credits |
|---|---|---|
| IC 101 | Introduction to Islamic Culture | 2 |
| ARAB101 | Language Skills | 2 |
| COME1101 | Introduction to Media and Communication | 3 |
| COME1102 | Media and Society | 3 |
| COME1103 | Saudi Media | 2 |
| ENG1101 | English Language I | 3 |
| CS1002 | Technical Skills | 2 |
Level 2 64 credits
| Code | Course | Credits |
|---|---|---|
| IC 102 | Islam and Community Building | 2 |
| COME1104 | Communication Theories | 3 |
| COME1201 | Digital Journalism | 3 |
| COME1301 | Public Relations | 3 |
| COME1501 | Media and Communication Research | 3 |
| PSYCH1101 | Thinking Skills and Learning Styles | 2 |
| BUS1401 | Innovation and Entrepreneurship Elective | 2 |
| VART1106 | Arabic Calligraphy Elective | 2 |
| COME1107 | Media and National Society Elective | 2 |
| COME1704 | Digital Content Creation Elective | 2 |
| ENG1103 | English Language I Elective | 2 |
| ENG1121 | English for Professional Purposes Elective | 2 |
| AR1801 | Academic Writing Elective | 2 |
| AR1805 | Media Language Elective | 2 |
| AR1812 | Creative Writing Elective | 2 |
| AR1807 | Arabic Content Creation Elective | 2 |
| GEO1125 | Geography of Saudi Arabia Elective | 2 |
| GEO1128 | Sustainable Development Elective | 2 |
| HIST1201 | Milestones in the Prophet's Biography Elective | 2 |
| HIST1302 | National History Elective | 2 |
| SOW1245 | Volunteer and Relief Work Elective | 2 |
| SOW1318 | Community Security Elective | 2 |
| SOW1117 | Contemporary Social Issues Elective | 2 |
| SOW1314 | Philosophy of the Humanities Elective | 2 |
| PSY1202 | Mental Health Elective | 2 |
| PSY1206 | Career Guidance and Counseling Elective | 2 |
| PSY1407 | Statistical Applications in the Humanities Elective | 2 |
| COME1406 | Interactive Digital Design Elective | 2 |
| TARC1301 | Destination Management Elective | 2 |
| TARC1105 | Cultural Tourism Elective | 2 |
Level 3 15 credits
| Code | Course | Credits |
|---|---|---|
| IC 103 | Economic System in Islam | 2 |
| ARAB103 | Arabic Composition | 2 |
| COME2401 | Introduction to Media Production | 3 |
| COME2302 | Persuasion and Influence | 3 |
| COME2202 | Media Editing | 3 |
| BUS2102 | Communication Skills | 2 |
Level 4 16 credits
| Code | Course | Credits |
|---|---|---|
| STAT1072 | Statistics in Media Studies | 3 |
| CS5802 | Artificial Intelligence in Media and Communication | 2 |
| COME2402 | Graphic Design | 3 |
| MKTG4807 | Brand Management | 3 |
| COME2203 | Media Criticism | 3 |
| SOW1118 | Saudi Society | 2 |
Level 5 32 credits
| Code | Course | Credits |
|---|---|---|
| IC 104 | Foundations of the Political System in Islam | 2 |
| MKTG3502 | Consumer Behavior | 3 |
| COME3803 | Strategic Planning for Public Relations and Advertising | 3 |
| MKTG4302 | Digital Marketing | 3 |
| COME3801 | Principles of Advertising | 3 |
| ENG1011 | English for Communication and Public Relations Elective | 2 |
| COME3106 | Specialized Media Elective | 2 |
| COME3204 | Data Journalism Elective | 2 |
| COME3305 | Digital Public Relations Elective | 2 |
| COME3306 | Corporate Reputation Management Elective | 2 |
| ENG1012 | Digital Writing in English Elective | 2 |
| ENG1013 | Media Texts in English Elective | 2 |
| COME3405 | Video Production for Digital Platforms Elective | 2 |
| COME3404 | Media Directing Elective | 2 |
Level 6 14 credits
| Code | Course | Credits |
|---|---|---|
| COME3806 | Brand Strategy | 2 |
| COME3705 | Digital Publishing Strategies | 3 |
| COME3807 | Advertising Design | 3 |
| COME3804 | PR and Advertising Campaigns | 3 |
| COME3602 | Advertising Regulations and Ethics | 3 |
Level 7 15 credits
| Code | Course | Credits |
|---|---|---|
| COME3706 | Digital Campaign Management | 3 |
| COME4809 | Visual Identity | 3 |
| COME4808 | Advertising and Marketing Communication Technologies | 3 |
| COME4503 | Advanced Research in Marketing Communication | 3 |
| COME4407 | Marketing Content Production | 3 |
Level 8 12 credits
| Code | Course | Credits |
|---|---|---|
| COME4811 | Cooperative Training in Marketing Communication | 8 |
| COME4810 | Graduation Project in Marketing Communication | 4 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Media and Communication (Advertising and Marketing Communication Track) graduates.
Starting salary from 6,000 SAR/month
Calculate your GPA for this major
Frequently asked questions about Media and Communication (Advertising and Marketing Communication Track)
How many credit hours is Media and Communication (Advertising and Marketing Communication Track) at Qassim University?
Media and Communication (Advertising and Marketing Communication Track) at Qassim University requires completing 129 credit hours to graduate, spread across 75 courses.
How many years is Media and Communication (Advertising and Marketing Communication Track) at Qassim University?
The study plan for Media and Communication (Advertising and Marketing Communication Track) spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Media and Communication (Advertising and Marketing Communication Track) award?
Media and Communication (Advertising and Marketing Communication Track) at Qassim University awards a Bachelor's degree after completing 129 credit hours.