Bachelor of Science in Marketing and Digital Media — study plan

Prince Mohammad Bin Fahd University College of Business Administration

Credit hours: 128
Levels: 9
Courses: 47
Degree: bachelor

The Bachelor of Science in Marketing and Digital Media study plan at Prince Mohammad Bin Fahd University is an accredited bachelor programme spanning about 5 years (9 academic levels), requiring 128 credit hours across 47 courses of required and elective study. The table below lists the courses and their credit hours for each level.

Freshman Year - First Semester 15 credits

Code	Course	Credits
ALIS 1211	Introduction to Islamic Culture	2
COMM 1311	Written Communications	3
MATH 1311	Finite Math for Business	3
UNIV 1211	Professional Development	2
UNIV 1213	Leadership & Teamwork	2
Social Science Elective	Social Science Elective Elective	3

Freshman Year - Second Semester 15 credits

Code	Course	Credits
ALIS 1212	The Social System in Islam	2
COMM 1312	Writing & Research	3
MATH 1312	Calculus for Business	3
PHED 1111	Active Living Lifestyle	1
UNIV 1212	Critical Thinking	2
Natural Science Elective	Natural Science Elective Elective	4

Sophomore Year - First Semester 16 credits

Code	Course	Credits
ACCT 2311	Fundamentals of Financial Accounting	3
ALIS 2211	Linguistic Communication Skills	2
ASSE 2111	Learning Outcome Assessment I	1
COMM 2311	Oral Communications	3
ECON 1311	Introduction to Macroeconomics	3
MISY 2311	Introduction to Management Information Systems	3
PHED 1112	Healthy Behaviors and Management	1

Sophomore Year - Second Semester 17 credits

Code	Course	Credits
ACCT 2321	Managerial Accounting	3
ALIS 2212	The Biography of Prophet Mohammad	2
BUSI 2311	Principles of Management	3
COMM 2312	Technical Communications	3
ECON 1312	Introduction to Microeconomics	3
MATH 1313	Statistical Methods	3

Junior Year - First Semester 17 credits

Code	Course	Credits
ASSE 3211	Learning Outcome Assessment II	2
BUSI 3311	Legal Environment of Business	3
BUSI 3312	Organizational Behavior	3
BUSI 3313	Marketing Principles	3
BUSI 3321	Operations Management	3
FINA 3311	Financial Management Principles	3

Junior Year - Second Semester 15 credits

Code	Course	Credits
MKDM 3324	Consumer Behavior	3
MKDM 3334	Digital and Social Media	3
MKDM 3344	Brand Management	3
MKDM 3354	Market Research	3
BUSI Elective	BUSI Elective Elective	3

Summer of Junior Year 3 credits

Code	Course	Credits
BUSI 4351	Internship	3

Senior Year - First Semester 15 credits

Code	Course	Credits
BUSI 4361	Entrepreneurship	3
MKDM 3364	Public Relations	3
MKDM 4314	Advertising Management	3
MKDM 4335	Media Strategy & Metrics	3
BUSI Elective	BUSI Elective Elective	3

Senior Year - Second Semester 15 credits

Code	Course	Credits
ASSE 4311	Learning Outcome Assessment III-MKTG	3
BUSI 4362	Strategic Management	3
MKDM 4342	Advertising Design	3
MKDM 4390	The IMC Campaign	3
BUSI Elective	BUSI Elective Elective	3

This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source

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Frequently asked questions about Bachelor of Science in Marketing and Digital Media

How many credit hours is Bachelor of Science in Marketing and Digital Media at Prince Mohammad Bin Fahd University?

Bachelor of Science in Marketing and Digital Media at Prince Mohammad Bin Fahd University requires completing 128 credit hours to graduate, spread across 47 courses.

How many years is Bachelor of Science in Marketing and Digital Media at Prince Mohammad Bin Fahd University?

The study plan for Bachelor of Science in Marketing and Digital Media spans about 5 years (9 levels/semesters) under the approved plan.

What degree does Bachelor of Science in Marketing and Digital Media award?

Bachelor of Science in Marketing and Digital Media at Prince Mohammad Bin Fahd University awards a Bachelor's degree after completing 128 credit hours.