Marketing Management (BA Hons) — study plan
- Credit hours
- 480
- Levels
- 5
- Courses
- 33
- Degree
- bachelor
The Marketing Management (BA Hons) study plan at Gulf College is an accredited bachelor programme spanning about 3 years (5 academic levels), requiring 480 credit hours across 33 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Foundation Year 160 credits
| Code | Course | Credits |
|---|---|---|
| GLT3001 | English Language Proficiency | 20 |
| GLT3006 | English for Academic Purposes & Study Skills | 20 |
| GRM3000 | Academic Skills in Practice | 20 |
| GCO3000 | Information Technology in Business | 20 |
| GRM3001 | Introduction to Quantitative Methods | 20 |
| GHL3001 | Fundamentals of Management Accounting | 20 |
| GRM3002 | Entrepreneurship (Creativity and Innovation) | 20 |
| GAC3000 | Personal Finance | 20 |
Year 2 120 credits
| Code | Course | Credits |
|---|---|---|
| GHL4007 | Managing People and Organisations | 20 |
| GAC4010 | Finance for Managers | 20 |
| GHL4010 | Gulf Regional Legal Environment of Business | 20 |
| GSP4002 | Business in a Global Context | 20 |
| GRM4007 | Personal Development Planning | 10 |
| GSP4065 | Marketing Research | 10 |
| GSP4064 | Introduction to Marketing | 20 |
Year 3 90 credits
| Code | Course | Credits |
|---|---|---|
| GSP5016 | Managing Marketing Performance | 20 |
| GSP5018 | Marketing in Practice | 10 |
| GRM5035 | Research Methods For Business | 10 |
| GSP5062 | Integrated Marketing Communications | 20 |
| GRM5031 | Summer Experience of Work with Personal Development Planning | 10 |
| GSP5017 | Consumers, Culture and Commerce | 20 |
Year 4 60 credits
| Code | Course | Credits |
|---|---|---|
| GSP6030 | Strategic Brand Management and Effective Advertising | 20 |
| GSP6004 | International and Global Marketing | 20 |
| GSP6062 | Contemporary Issues in Marketing | 20 |
Electives 150 credits
| Code | Course | Credits |
|---|---|---|
| GSP5064 | Digital and E-Marketing Elective | 10 |
| GSP5020 | Sports Marketing and Sponsorship Elective | 10 |
| GSP5068 | Business Operations and Improvement Elective | 20 |
| GSP5015 | Creativity and Innovation Management Elective | 10 |
| GSP5019 | Events Marketing Elective | 10 |
| GRM6003 | Dissertation Elective | 30 |
| GSP6032 | Innovation and Entrepreneurship Elective | 20 |
| GHL6016 | Contemporary and International Issues in Business Ethics Elective | 20 |
| GSP6000 | Strategic Management Elective | 20 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Marketing Management (BA Hons)
How many credit hours is Marketing Management (BA Hons) at Gulf College?
Marketing Management (BA Hons) at Gulf College requires completing 480 credit hours to graduate, spread across 33 courses.
How many years is Marketing Management (BA Hons) at Gulf College?
The study plan for Marketing Management (BA Hons) spans about 3 years (5 levels/semesters) under the approved plan.
What degree does Marketing Management (BA Hons) award?
Marketing Management (BA Hons) at Gulf College awards a Bachelor's degree after completing 480 credit hours.