Marketing and E-Commerce — study plan

Najran University College of Business Administration

Credit hours: 123
Levels: 9
Courses: 53
Degree: bachelor

The Marketing and E-Commerce study plan at Najran University is an accredited bachelor programme spanning about 5 years (9 academic levels), requiring 123 credit hours across 53 courses of required and elective study. The table below lists the courses and their credit hours for each level.

Level 1 16 credits

Code	Course	Credits
101-تسق-3	Principles of Marketing	3
101-نال-2	Digital Skills	2
102-تسق-3	Consumer Behavior	3
105-ريض-3	Business Mathematics	3
206-تسق-3	Integrated Digital Marketing Communications	3
324-تسق-2	Marketing and E-Commerce Terminology in English	2

Level 2 15 credits

Code	Course	Credits
102-وطن-2	National Identity	2
111-عمل-3	Principles of Management	3
111-قان-2	Introduction to Law	2
207-تسق-3	Services Marketing	3
211-تسق-3	Digital Marketing	3
308-تسق-2	Marketing Relationship Management	2

Level 3 15 credits

Code	Course	Credits
101-حسب-3	Principles of Accounting-1	3
104-تسق-3	Distribution Channels Management	3
105-تسق-3	E-Commerce	3
111-ثقف-2	Muslim Culture (1)	2
151-انج-2	Business English	2
409-تسق-2	Pricing Policies	2

Level 4 15 credits

Code	Course	Credits
112-عمل-2	Communication Skills	2
212-ثقف-2	Muslim Culture (2)	2
242-عمل-3	Operations Research	3
309-تسق-3	Marketing Management	3
311-قصد-3	Principles of Economics	3
323-تسق-2	Tourism Marketing	2

Level 5 19 credits

Code	Course	Credits
101-عرب-2	Arabic Language and Writing Skills	2
111-احص-3	Principles of Statistics	3
241-عمل-3	Operations Management	3
262-مال-3	Financial Management	3
316-تسق-3	Electronic and Traditional Promotion	3
414-تسق-2	Strategic Marketing	2
426-تسق-3	Retail Management	3

Level 6 15 credits

Code	Course	Credits
111-بشر-3	Human Resources Management	3
201-تسق-3	Brand Management	3
261-عمل-2	Innovation and Entrepreneurship	2
322-قان-2	E-Commerce Law	2
407-تسق-3	Sales Management	3
425-تسق-2	Marketing Research	2

Level 7 14 credits

Code	Course	Credits
319-تسق-2	Marketing Information Systems	2
323-تسق-3	Scientific Research Methods	3
411-تسق-3	International Marketing	3
415-تسق-3	Social Media Marketing	3
419-عمل-3	Strategic Management	3

Level 8 4 credits

Code	Course	Credits
431-تسق-4	Cooperative Training	4

Elective Courses 20 credits

Code	Course	Credits
101-عمل-2	Professional Ethics	2
111-نجل-2	English for Academic Purposes	2
116-نظم-2	Integrity Values	2
161-نال-2	Cybersecurity	2
334-نفس-2	Logic and Critical Thinking	2
416-ترب-2	Volunteer Work and Social Responsibility	2
241-تسق-2	Fundamentals of Advertising	2
242-تسق-2	Sports Marketing	2
443-تسق-2	Cross Shopping	2
444-تسق-2	Social Marketing	2

This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source

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Frequently asked questions about Marketing and E-Commerce

How many credit hours is Marketing and E-Commerce at Najran University?

Marketing and E-Commerce at Najran University requires completing 123 credit hours to graduate, spread across 53 courses.

How many years is Marketing and E-Commerce at Najran University?

The study plan for Marketing and E-Commerce spans about 5 years (9 levels/semesters) under the approved plan.

What degree does Marketing and E-Commerce award?

Marketing and E-Commerce at Najran University awards a Bachelor's degree after completing 123 credit hours.