Digital Marketing — study plan
Abdullah Al-Salem University College of Business Administration and Entrepreneurship
- Credit hours
- 120
- Levels
- 8
- Courses
- 58
- Degree
- bachelor
The Digital Marketing study plan at Abdullah Al-Salem University is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 120 credit hours across 58 courses of required and elective study. The table below lists the courses and their credit hours for each level.
General Education - Communication 9 credits
| Code | Course | Credits |
|---|---|---|
| ENL101 | English for Academic Studies | 3 |
| ENL102 | English Composition | 3 |
| ENL201 | Writing and Research | 3 |
General Education - Innovation and Creativity 18 credits
| Code | Course | Credits |
|---|---|---|
| GEN150 | Professionalism and Ethics | 3 |
| GEN131 | Creativity and Problem Solving Elective | 3 |
| ENI110 | Intro. to Innovation and Creativity Elective | 3 |
| ENI140 | Design Thinking Elective | 3 |
| ENI150 | Innovation in Business Models Elective | 3 |
| ENI160 | Innovation and Globalization Elective | 3 |
General Education - Global Citizen 12 credits
| Code | Course | Credits |
|---|---|---|
| INF120 | Computers and Information Systems | 3 |
| GEN201 | Globalization and Sustainability Elective | 3 |
| GEN202 | Global Citizenship in the Digital Age Elective | 3 |
| BUS201 | Global Economics and Trade Elective | 3 |
General Education - Art and Humanities 27 credits
| Code | Course | Credits |
|---|---|---|
| HST101 | Islamic Culture and Values | 3 |
| HST102 | Kuwait History Elective | 3 |
| ARB101 | Arabic Communication skills Elective | 3 |
| ART101 | Art Appreciation Elective | 3 |
| ART102 | Intro. to Media and Communication Elective | 3 |
| PHL101 | Introduction to Philosophy Elective | 3 |
| PLS254 | Law and Society Elective | 3 |
| PSY100 | Introduction to Psychology Elective | 3 |
| BUS300 | Career Planning Elective | 3 |
General Education - Math and Science 6 credits
| Code | Course | Credits |
|---|---|---|
| MAT100 | Business Math | 3 |
| MAT210 | Intro. to Probability & Statistics | 3 |
College Requirements - Business Requirements 33 credits
| Code | Course | Credits |
|---|---|---|
| BUS100 | Introduction to Business Administration | 3 |
| ACC101 | Managerial Accounting | 3 |
| FIN102 | Principle of Finance | 3 |
| MRK103 | Principle of Marketing | 3 |
| BUS200 | Business Statistics | 3 |
| BUS220 | Business Economics | 3 |
| MIS300 | Management Information Systems | 3 |
| MGT310 | Organization Behaviour | 3 |
| MGT340 | Operations Management | 3 |
| BUS345 | Business Law and Ethics | 3 |
| MGT420 | Innovation Management and Strategy | 3 |
Program Requirements 42 credits
| Code | Course | Credits |
|---|---|---|
| DMK210 | Digital Marketing Fundamentals | 3 |
| DMK220 | International Marketing Management | 3 |
| DMK225 | Market Planning and Research | 3 |
| DMK230 | Content Marketing | 3 |
| DMK310 | Social Media Marketing | 3 |
| DMK315 | E-commerce Marketing | 3 |
| DMK325 | Digital Marketing Strategy | 3 |
| DMK330 | Customer Relations and Consumer Behavior | 3 |
| DMK400 | Internship in Marketing | 3 |
| DMK420 | Mobile Applications Marketing | 3 |
| DMK440 | Social Media and Web Analytics | 3 |
| DMK460 | Digital Advertising Campaign Management | 3 |
| DMK475 | Legal and Ethical Issues in Digital Marketing | 3 |
| DMK490 | Capstone Design | 3 |
Program Requirements - Program Electives 27 credits
| Code | Course | Credits |
|---|---|---|
| DMK340 | Influencer Marketing Elective | 3 |
| DMK320 | Emerging Trends in Digital Marketing Elective | 3 |
| DMK435 | Designing Brand Identity: Methods and Digital Tools Elective | 3 |
| DMK445 | Advanced Social Media Advertising Elective | 3 |
| DMK450 | Web Design and Development Elective | 3 |
| DMK465 | Services Marketing Strategy Elective | 3 |
| DMK470 | Advanced Web Analytics Tools Elective | 3 |
| DMK480 | Internship Elective | 3 |
| DMK495 | Special Topics in Entrepreneurship and Innovation Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Digital Marketing
How many credit hours is Digital Marketing at Abdullah Al-Salem University?
Digital Marketing at Abdullah Al-Salem University requires completing 120 credit hours to graduate, spread across 58 courses.
How many years is Digital Marketing at Abdullah Al-Salem University?
The study plan for Digital Marketing spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Digital Marketing award?
Digital Marketing at Abdullah Al-Salem University awards a Bachelor's degree after completing 120 credit hours.
Is Digital Marketing offered at other universities?
Yes, Digital Marketing is offered at at least 1 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.