Advertising and Marketing Communication — study plan

Imam Mohammad Ibn Saud Islamic University College of Media and Communication

Credit hours: 126
Levels: 8
Courses: 51
Degree: bachelor

The Advertising and Marketing Communication study plan at Imam Mohammad Ibn Saud Islamic University is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 126 credit hours across 51 courses of required and elective study. The table below lists the courses and their credit hours for each level.

Level 1 15 credits

Code	Course	Credits
نحو 104	Grammar	2
علم 102	Introduction to Communication	3
قرا 101	The Holy Quran 1	1
سوق 111	Introduction to Marketing Communication	2
عقد 102	Monotheism (Tawheed)	2
دار 253	Principles of Management	3
علم 101	Saudi Media	2

Level 2 17 credits

Code	Course	Credits
سوق 112	Computer Design Software 1	3
سوق 113	Foundations of Advertising and Its Economics	3
نحو 159	Grammar	2
دار 344	Principles of Marketing	3
ترخ 101	The Prophetic Biography (Seerah)	2
علم 103	Media Editing Skills	2
علم 104	Philosophy of Media	2

Level 3 14 credits

Code	Course	Credits
سوق 217	Sales Promotion Programs	2
قرا 201	The Holy Quran 3	1
علم 205	Media Research Methods	2
سوق 214	Advertising and Marketing Management	2
سوق 215	Computer Design Software 2	3
سوق 216	Advertising Laws and Ethics	2
علم 206	Communication Theories	2

Level 4 15 credits

Code	Course	Credits
سوق 219	Advertising Media Planning	2
فقه 250	Jurisprudence (Fiqh)	2
سوق 218	Advertising Copywriting	2
سوق 222	Consumer Behavior	2
سوق 220	Electronic Marketing	2
سوق 221	Print Advertising Design and Editing	3
علم 208	Applied Statistics	2

Level 5 17 credits

Code	Course	Credits
سوق 325	Personal Selling	2
سوق 324	Integrated Marketing Communication	3
ثقف 453	Islamic Culture	2
صحف 216	News Story	4
علم 308	Public Opinion	2
سوق 323	Visual Advertising Design and Editing	3
قرا 301	The Holy Quran 5	1

Level 6 19 credits

Code	Course	Credits
سوق 328	Electronic Advertising Design	3
سوق 326	Advertising Campaign Planning	3
علق 219	Customer Relationship Management	3
علق 323	Marketing Public Relations	3
سوق 327	Advertising Agency Management	2
ترخ 102	History of the Kingdom of Saudi Arabia	2
سوق 329	Advertising and Marketing Research	3

Level 7 17 credits

Code	Course	Credits
سوق 433	Case Studies	3
سوق 434	International Marketing	3
قرا 451	The Holy Quran 8	1
سوق 435	Marketing Metrics	2
سوق 431	Brand Management	2
سوق 430	Marketing Communication Campaign Planning	4
سوق 432	Social Marketing	2

Level 8 12 credits

Code	Course	Credits
سوق 436	Graduation Project	4
سوق 437	Cooperative Training	8

This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source

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Frequently asked questions about Advertising and Marketing Communication

How many credit hours is Advertising and Marketing Communication at Imam Mohammad Ibn Saud Islamic University?

Advertising and Marketing Communication at Imam Mohammad Ibn Saud Islamic University requires completing 126 credit hours to graduate, spread across 51 courses.

How many years is Advertising and Marketing Communication at Imam Mohammad Ibn Saud Islamic University?

The study plan for Advertising and Marketing Communication spans about 4 years (8 levels/semesters) under the approved plan.

What degree does Advertising and Marketing Communication award?

Advertising and Marketing Communication at Imam Mohammad Ibn Saud Islamic University awards a Bachelor's degree after completing 126 credit hours.