Business Studies - Marketing Track — study plan

Arab Open University Faculty of Business Administration Studies

Credit hours: 132
Levels: 7
Courses: 48
Degree: bachelor

The Business Studies - Marketing Track study plan at Arab Open University is an accredited bachelor programme spanning about 4 years (7 academic levels), requiring 132 credit hours across 48 courses of required and elective study. The table below lists the courses and their credit hours for each level.

University Requirements / Mandatory 18 credits

Code	Course	Credits
AR111	Arabic Communication Skills (I)	3
AR112	Arabic Communication Skills (II)	3
EL111	English Communication Skills (I)	3
EL112	English Communication Skills (II)	3
GR101	Self-Learning Skills	3
TU170	Computing Essentials	3

University Requirements / Electives 52 credits

Code	Course	Credits
CH101	Chinese for Beginners (I) Elective	3
CH102	Chinese for Beginners (II) Elective	3
EL118	Reading Elective	4
FR101	French for Beginners (I) Elective	3
FR102	French for Beginners (II) Elective	3
GR111	Arab Islamic Civilization Elective	3
GR112	Issues and Problems of Development in the Arab World Elective	3
GR115	Current International Issues and Problems Elective	3
GR116	Youth Empowerment Elective	3
GR117	Empowerment of Women Elective	3
GR118	Life Skills Elective	3
GR121	Environment and Health Elective	3
GR131	History and Civilization of KSA Elective	3
GT103	Fundamentals of Artificial Intelligence Elective	3
SB101	Sports Behavior Elective	3
SL101	Spanish for Beginners (I) Elective	3
SL102	Spanish for Beginners (II) Elective	3

Mandatory Specialization Requirements 48 credits

Code	Course	Credits
B122	Introduction to Retail Management and Marketing	8
B205A	Exploring Innovation and Entrepreneurship A	8
B205B	Exploring Innovation and Entrepreneurship B	8
B324	Marketing and Society	8
B327	Sustainable Enterprise and Innovation	8
MKT331	Digital Marketing	4
MKT332	Service Marketing	4

Faculty Requirements / Mandatory 48 credits

Code	Course	Credits
BUS101	Introduction to Math for Business	4
BUS102	Introduction to Statistics	4
BUS110	Introduction to Business	8
LB170	Professional Communication Skills for Business Studies	8
B207A	Shaping Business Opportunities A	8
B207B	Shaping Business Opportunities B	8
BUS310	Strategic Management	8

Faculty Requirements / Electives 36 credits

Code	Course	Credits
B123	Management Practice Elective	8
B124	Fundamentals of Accounting Elective	8
BUS109	Business Law Elective	4
BUS115	Small Business Management Elective	4
BUS202	Data Analysis Elective	4
ECO101	Principle of Microeconomics Elective	4
ECO102	Principle of Macroeconomic Elective	4

Special Faculty Requirements / Mandatory 4 credits

Code	Course	Credits
BAS400	Applied Studies for Business Students	4

Foundation Program Requirements 0 credits

Code	Course	Credits
EL097	English Orientation Programme (Level 1)	0
EL098	English Orientation Programme (Level 2)	0
EL099	English Orientation Programme (Level 3)	0

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Frequently asked questions about Business Studies - Marketing Track

How many credit hours is Business Studies - Marketing Track at Arab Open University?

Business Studies - Marketing Track at Arab Open University requires completing 132 credit hours to graduate, spread across 48 courses.

How many years is Business Studies - Marketing Track at Arab Open University?

The study plan for Business Studies - Marketing Track spans about 4 years (7 levels/semesters) under the approved plan.

What degree does Business Studies - Marketing Track award?

Business Studies - Marketing Track at Arab Open University awards a Bachelor's degree after completing 132 credit hours.