Marketing and Entrepreneurship — study plan
- Credit hours
- 120
- Levels
- 2
- Courses
- 38
- Degree
- bachelor
The Marketing and Entrepreneurship study plan at Zayed University is an accredited bachelor programme spanning about 1 years (2 academic levels), requiring 120 credit hours across 38 courses of required and elective study. The table below lists the courses and their credit hours for each level.
General Education (30 CHs) 30 credits
| Code | Course | Credits |
|---|---|---|
| FYE100 | Academic Foundations and Development | 3 |
| FYE110 | Reasoning with Data | 3 |
| FYE120 | Islamic Culture | 3 |
| FYE140 | Critical Analysis and Composition | 3 |
| FYE150 | Fundamentals of Innovation and Entrepreneurship | 3 |
| FYE105 | Workplace Readiness and Professional Skills | 3 |
| FYE125 | Emirates Studies | 3 |
| FYE145 | Arabic Concepts for Native Speakers (or FYE146) | 3 |
| FYE155 | Digital Humanities | 3 |
| FYE195 | Artificial Intelligence Essentials and Applications | 3 |
Program Required Courses (84 CHs) 84 credits
| Code | Course | Credits |
|---|---|---|
| ENG240 | English Composition III | 3 |
| ACC202 | Financial Accounting | 3 |
| MTH212 | Business Calculus | 3 |
| ACC203 | Managerial Accounting | 3 |
| BUS207 | Business Communications | 3 |
| MTH213 | Business Statistics | 3 |
| ECN201 | Foundations of Microeconomics | 3 |
| LAW200 | Business Law & Ethics | 3 |
| ECN202 | Understanding Macroeconomics | 3 |
| ARA345 | Advanced Arabic Skills | 3 |
| FIN308 | Introduction to Finance | 3 |
| MGT209 | Introduction to Management | 3 |
| MKT210 | Introduction to Marketing | 3 |
| OPR300 | Operations Management | 3 |
| INS260 | Management of Information Systems | 3 |
| MGT401 | Business Leadership | 3 |
| BUS407 | Corporate Communication | 3 |
| MGT400 | Strategic Management | 3 |
| BUS491 | Internship | 3 |
| MKT335 | Consumer Behavior | 3 |
| MKT432 | Integrated Marketing Communication | 3 |
| MKT332 | Innovation Management | 3 |
| MKT439 | Brand Management | 3 |
| MKT433 | Digital Marketing and Commerce | 3 |
| MKT434 | Global Marketing Management | 3 |
| MKT437 | Market Research | 3 |
| MKT340 | Social Entrepreneurship and Shared Value | 3 |
| MKT440 | Entrepreneurial Venture Creation | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Marketing and Entrepreneurship
How many credit hours is Marketing and Entrepreneurship at Zayed University?
Marketing and Entrepreneurship at Zayed University requires completing 120 credit hours to graduate, spread across 38 courses.
How many years is Marketing and Entrepreneurship at Zayed University?
The study plan for Marketing and Entrepreneurship spans about 1 years (2 levels/semesters) under the approved plan.
What degree does Marketing and Entrepreneurship award?
Marketing and Entrepreneurship at Zayed University awards a Bachelor's degree after completing 120 credit hours.