Master of Marketing — study plan
- Credit hours
- 72
- Levels
- 4
- Courses
- 12
- Degree
- master
The Master of Marketing study plan at University of Wollongong in Dubai is an accredited master programme spanning about 2 years (4 academic levels), requiring 72 credit hours across 12 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Business Foundation Subjects 24 credits
| Code | Course | Credits |
|---|---|---|
| ACCY801 | Accounting and Financial Management | 6 |
| MGNT803 | Organisational Behaviour and Management | 6 |
| OPS 802 | Operations Management | 6 |
| MARK804 | Principles of Marketing Management | 6 |
Specialisation Subjects (choose four) 36 credits
| Code | Course | Credits |
|---|---|---|
| MARK901 | Digital Marketing Elective | 6 |
| MARK920 | Social Marketing Elective | 6 |
| MARK935 | Marketing Strategy Elective | 6 |
| MARK936 | Consumer Behaviour Elective | 6 |
| MRAK940 | Marketing Communications Elective | 6 |
| MARK902 | Big Data & Marketing Analytics Elective | 6 |
Capstone 6 credits
| Code | Course | Credits |
|---|---|---|
| BUS 922 | Business Research Capstone | 6 |
Elective Subjects (choose three) 6 credits
| Code | Course | Credits |
|---|---|---|
| MARK916 | AI Driven Digital Marketing (highly recommended elective) Elective | 6 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
Calculate your GPA for this major
Frequently asked questions about Master of Marketing
How many credit hours is Master of Marketing at University of Wollongong in Dubai?
Master of Marketing at University of Wollongong in Dubai requires completing 72 credit hours to graduate, spread across 12 courses.
How many years is Master of Marketing at University of Wollongong in Dubai?
The study plan for Master of Marketing spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Master of Marketing award?
Master of Marketing at University of Wollongong in Dubai awards a Master's degree after completing 72 credit hours.