Business (Marketing) — study plan
- Credit hours
- 144
- Levels
- 4
- Courses
- 27
- Degree
- bachelor
The Business (Marketing) study plan at University of Wollongong in Dubai is an accredited bachelor programme spanning about 2 years (4 academic levels), requiring 144 credit hours across 27 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year 1 - Foundation 48 credits
| Code | Course | Credits |
|---|---|---|
| BUS101 | Responsible Business | 6 |
| BUS121 | Statistics for Business | 6 |
| ECON100 | Economic Essentials for Business | 6 |
| MARK101 | Marketing Principles | 6 |
| MGNT102 | Professional Communication: Concepts and Practices | 6 |
| MGMT110 | Introduction to Management | 6 |
| BUS-CH1 | Business Choice Subject I Elective | 6 |
| BUS-CH2 | Business Choice Subject II Elective | 6 |
Year 2 54 credits
| Code | Course | Credits |
|---|---|---|
| MARK205 | Marketing Research and Consumer Insights | 6 |
| MARK217 | Consumer Behaviour | 6 |
| MARK332 | Digital and AI Marketing Communications | 6 |
| GEN-ELE | General Elective Elective | 6 |
| GEN-ELE | General Elective Elective | 6 |
| GEN-ELE | General Elective Elective | 6 |
| GEN-ELE | General Elective Elective | 6 |
| GEN-ELE | General Elective Elective | 6 |
| BUS201 | Digitalisation and Computational Thinking for Business Elective | 6 |
Year 3 54 credits
| Code | Course | Credits |
|---|---|---|
| MARK301 | Digital Marketing | 6 |
| MARK344 | Marketing Strategy & Innovation | 6 |
| MARK330 | Social and Sustainability Marketing Elective | 6 |
| MARK250 | Advertising Practice and Creative Strategies Elective | 6 |
| BUS331 | Integrative Business Capstone | 6 |
| GEN-ELE | General Elective Elective | 6 |
| GEN-ELE | General Elective Elective | 6 |
| GEN-ELE | General Elective Elective | 6 |
| INE301 | Fundamentals of Innovation and Entrepreneurship Elective | 6 |
Other Requirements 6 credits
| Code | Course | Credits |
|---|---|---|
| GED-EMR | Emirati Studies GED (choose one) | 6 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Business (Marketing)
How many credit hours is Business (Marketing) at University of Wollongong in Dubai?
Business (Marketing) at University of Wollongong in Dubai requires completing 144 credit hours to graduate, spread across 27 courses.
How many years is Business (Marketing) at University of Wollongong in Dubai?
The study plan for Business (Marketing) spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Business (Marketing) award?
Business (Marketing) at University of Wollongong in Dubai awards a Bachelor's degree after completing 144 credit hours.
Is Business (Marketing) offered at other universities?
Yes, Business (Marketing) is offered at at least 2 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.