Master in Marketing, Communication and Media — study plan
- Credit hours
- 120
- Levels
- 4
- Courses
- 26
- Degree
- master
The Master in Marketing, Communication and Media study plan at Sorbonne University Abu Dhabi is an accredited master programme spanning about 2 years (4 academic levels), requiring 120 credit hours across 26 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Master 1 - Semester 1 30 credits
| Code | Course | Credits |
|---|---|---|
| COMM-525 | Communication Studies I | 3 |
| COMM-525 | Communication Studies II | 3 |
| COMM-526 | Interpersonal and Group Communication | 3 |
| COMM-527 | Public Relations and Opinion | 3 |
| COMM-528 | Advertising and Consumption Studies | 4 |
| MKTG-700 | Consumer Behaviour | 4 |
| MGMT-574 | Strategic Planning and Consumption | 4 |
| RSCH-700 | Thesis Research I | 6 |
Master 1 - Semester 2 28 credits
| Code | Course | Credits |
|---|---|---|
| COMM-518 | Globalisation Studies: About Culture and Communication | 4 |
| COMM-518 | Globalised Encounters: Tourism, Heritage and Communication | 4 |
| RSCH-506 | Corporate Communication Strategies in a Globalised World | 4 |
| MEDI-503 | Media Studies | 4 |
| MEDI-503 | Social Media and Network Culture | 4 |
| MEDI-505 | Media Strategies in a Globalised World | 4 |
| MKTG-538 | Thesis Research II | 4 |
Master 2 - Semester 1 36 credits
| Code | Course | Credits |
|---|---|---|
| COMM-509 | Communication, Artificial Intelligence and Virtual Reality | 4 |
| MEDI-500 | Business Models, Management and Digital Revolution in the Media World | 4 |
| MGMT-538 | Digital Marketing, Advertising and Online Reputation Management | 4 |
| MGMT-509 | Marketing Strategies in a Global Market Place | 4 |
| MGMT-509 | Business Models and Business Plans in the Contemporary World | 4 |
| MGMT-529 | Business Game Simulations - Strategic Decision Making | 4 |
| RSCH-502 | Thesis Research III | 6 |
| COMM-509 | Sustainable Communication and Marketing | 3 |
| IRH-502 | Corporate Social Responsibility | 3 |
Master 2 - Semester 2 24 credits
| Code | Course | Credits |
|---|---|---|
| MKTG-538 | Master's Thesis | 12 |
| RSCH-502 | Internship or Professional Report | 12 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Master in Marketing, Communication and Media
How many credit hours is Master in Marketing, Communication and Media at Sorbonne University Abu Dhabi?
Master in Marketing, Communication and Media at Sorbonne University Abu Dhabi requires completing 120 credit hours to graduate, spread across 26 courses.
How many years is Master in Marketing, Communication and Media at Sorbonne University Abu Dhabi?
The study plan for Master in Marketing, Communication and Media spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Master in Marketing, Communication and Media award?
Master in Marketing, Communication and Media at Sorbonne University Abu Dhabi awards a Master's degree after completing 120 credit hours.