Bachelor of Business Administration (BBA) in Marketing- Concentration in Digital Marketing — study plan
- Credit hours
- 123
- Levels
- 8
- Courses
- 41
- Degree
- bachelor
The Bachelor of Business Administration (BBA) in Marketing- Concentration in Digital Marketing study plan at Liwa University is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 123 credit hours across 41 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Level 1 15 credits
| Code | Course | Credits |
|---|---|---|
| ENG100 | English I | 3 |
| GEN100 /GEN101 | Communication Skills in Arabic/ (A/NA) | 3 |
| MTH105 | Mathematics and statistics | 3 |
| CIT 100 | Introduction to Information Technology | 3 |
| BUS100 | Introduction to Management | 3 |
Level 2 15 credits
| Code | Course | Credits |
|---|---|---|
| GEN102 | Islamic Culture (A/E) | 3 |
| GEN103 | Logic and Critical Thinking | 3 |
| GEN105 | Emirates Culture and Society | 3 |
| ENG104 | English II | 3 |
| ACC106 | Accounting Principles (I) | 3 |
Level 3 18 credits
| Code | Course | Credits |
|---|---|---|
| GEN201 | Psychology | 3 |
| BUS201 | Microeconomics | 3 |
| BUS203 | Organizational Behavior | 3 |
| MKT200 | Introduction to Marketing | 3 |
| HRM201 | Introduction to Human Resource Management | 3 |
| BIT203 | Management Information Systems | 3 |
Level 4 15 credits
| Code | Course | Credits |
|---|---|---|
| BUS301 | Macroeconomic | 3 |
| MTH203 | Business Statistics | 3 |
| ACC200 | Accounting Principles (II) | 3 |
| BUS301 | Introduction to Financial Management | 3 |
| DMK305 | Digital Marketing Fundamentals | 3 |
Level 5 15 credits
| Code | Course | Credits |
|---|---|---|
| GEN304 | Ethics | 3 |
| MKT351 | E-Marketing | 3 |
| BUS306 | Quantitative Business Analysis | 3 |
| ELECT 1 | Elective Course 1 Elective | 3 |
| OPE ELECT 1 | Open Elective 1 Elective | 3 |
Level 6 15 credits
| Code | Course | Credits |
|---|---|---|
| MKT 202 | Consumer Information | 3 |
| DMK309 | Sustainability and Responsible Marketing | 3 |
| BUS307 | Research Methods | 3 |
| GEN302 | Fundamentals of Innovation and Entrepreneurship and sustainability | 3 |
| BUS 309 | Operations Management | 3 |
Level 7 15 credits
| Code | Course | Credits |
|---|---|---|
| MKT473 | Social Media Marketing | 3 |
| DMK411 | Digital Marketing Analytics | 3 |
| BUS417 | International Business Management | 3 |
| ELECT 2 | Elective Course 2 Elective | 3 |
| OPE ELECT 2 | Open Elective 2 Elective | 3 |
Level 8 15 credits
| Code | Course | Credits |
|---|---|---|
| ELECT 3 | Elective Course 3 Elective | 3 |
| DMK415 | Graduation Project in Digital Marketing | 3 |
| OPE ELECT 3 | Open Elective 3 Elective | 3 |
| BUS409 | Strategic Management | 3 |
| DMK419 | Internship in Digital Marketing | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Bachelor of Business Administration (BBA) in Marketing- Concentration in Digital Marketing
How many credit hours is Bachelor of Business Administration (BBA) in Marketing- Concentration in Digital Marketing at Liwa University?
Bachelor of Business Administration (BBA) in Marketing- Concentration in Digital Marketing at Liwa University requires completing 123 credit hours to graduate, spread across 41 courses.
How many years is Bachelor of Business Administration (BBA) in Marketing- Concentration in Digital Marketing at Liwa University?
The study plan for Bachelor of Business Administration (BBA) in Marketing- Concentration in Digital Marketing spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Bachelor of Business Administration (BBA) in Marketing- Concentration in Digital Marketing award?
Bachelor of Business Administration (BBA) in Marketing- Concentration in Digital Marketing at Liwa University awards a Bachelor's degree after completing 123 credit hours.