Bachelor of Arts in Communication - Advertising and Integrated Marketing Communications — study plan
Canadian University Dubai School of Communication, Media and Culture
- Credit hours
- 124
- Levels
- 3
- Courses
- 56
- Degree
- bachelor
The Bachelor of Arts in Communication - Advertising and Integrated Marketing Communications study plan at Canadian University Dubai is an accredited bachelor programme spanning about 2 years (3 academic levels), requiring 124 credit hours across 56 courses of required and elective study. The table below lists the courses and their credit hours for each level.
University Requirements [General Education Courses - 30 Credits] 57 credits
| Code | Course | Credits |
|---|---|---|
| LNG 171-3 | English I | 3 |
| LNG 172-3 | English II | 3 |
| GED 101E | Application of Computer Software | 3 |
| GED 196E | Communication Skills in Arabic 1 | 3 |
| GED 198E | Islamic Culture | 3 |
| GED 199E | UAE Society | 3 |
| ENT 141 | Fundamentals of Innovation and Entrepreneurship 1 | 2 |
| ENT 142 | Fundamentals of Innovation and Entrepreneurship 2 | 1 |
| MTH 101 | Statistics | 3 |
| GED 110E | Modern Art Appreciation Elective | 3 |
| GED 111E | Music Appreciation and Communication Elective | 3 |
| GED 205E | Psychology in Everyday Life Elective | 3 |
| GED 252E | Critical Thinking Elective | 3 |
| GED 324E | Ethical Reasoning for Today’s World Elective | 3 |
| GED 330 | Introduction to Canadian Studies Elective | 3 |
| BIO 102 | Biology I Elective | 3 |
| SHS 103 | Chemistry Elective | 3 |
| GED 125E | Ecosystems and Human Health Elective | 3 |
| GED 132E | Science and Technology in Society Elective | 3 |
| ENV 201 | Principles of Environmental Science Elective | 3 |
Program Core Requirements [Core Courses - 58 Credits] 64 credits
| Code | Course | Credits |
|---|---|---|
| GED 272 | Fundamentals of Public Speaking | 3 |
| ENT 241 | Entrepreneurship 1 | 2 |
| ENT 242 | Entrepreneurship 2 | 1 |
| MCM 101 | Introduction to Mass Communication & Media Studies | 3 |
| MCM 121 | Communication Theories & Media Effects | 3 |
| MCM 115 | Media in the UAE | 3 |
| MCM 130 | Media Ethics and Laws | 3 |
| MCM 140 | Communication Research Methods | 3 |
| MCM 201 | Writing for Mass Media | 3 |
| MCM 210 | Media Sociology | 3 |
| MCM 215 | Audiovisual Production | 3 |
| MCM 240 | Media Management | 3 |
| MCM 250 | Digital Imaging | 3 |
| MCM 311 | Media and Politics | 3 |
| MCM 335 | Digital and Online Marketing | 3 |
| MCM 400 | Comparative Global Media Systems and Policy | 3 |
| MCM 411 | Multi-Platform Storytelling | 3 |
| MCM 420 | Modern World History | 3 |
| MCM 431 | Media Internship I | 1 |
| MCM 300 | Sustainability Branding Elective | 3 |
| MCM 305 | Intercultural and Business Communications Elective | 3 |
| MCM 330 | Literary and Artistic Criticism Elective | 3 |
| MCM 440 | Cinema Studies Elective | 3 |
Advertising and Integrated Marketing Communications Concentration Courses 39 credits
| Code | Course | Credits |
|---|---|---|
| AIMC 200 | Principles of Advertising and Integrated Marketing Communications | 3 |
| AIMC 210 | Audience Perceptions and Insights | 3 |
| AIMC 220 | Research, Measurement and Metrics | 3 |
| AIMC 305 | Rhetoric and Strategic Writing | 3 |
| AIMC 315 | Creative Advertising Strategies | 3 |
| AIMC 418 | Communication and Media Planning Strategies | 3 |
| AIMC 425 | AIMC Capstone Project | 3 |
| AIMC 430 | E-Portfolio and Internship II for AIMC | 3 |
| DMJ 305 | Graphics for Digital Media & Journalism Elective | 3 |
| DMJ 317 | Digital Photography Elective | 3 |
| DMP 210 | Digital Media Production Elective | 3 |
| MKT 230 | Professional Selling Elective | 3 |
| PRA 411 | Brand Value and Reputation Management Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Bachelor of Arts in Communication - Advertising and Integrated Marketing Communications
How many credit hours is Bachelor of Arts in Communication - Advertising and Integrated Marketing Communications at Canadian University Dubai?
Bachelor of Arts in Communication - Advertising and Integrated Marketing Communications at Canadian University Dubai requires completing 124 credit hours to graduate, spread across 56 courses.
How many years is Bachelor of Arts in Communication - Advertising and Integrated Marketing Communications at Canadian University Dubai?
The study plan for Bachelor of Arts in Communication - Advertising and Integrated Marketing Communications spans about 2 years (3 levels/semesters) under the approved plan.
What degree does Bachelor of Arts in Communication - Advertising and Integrated Marketing Communications award?
Bachelor of Arts in Communication - Advertising and Integrated Marketing Communications at Canadian University Dubai awards a Bachelor's degree after completing 124 credit hours.