Bachelor of Public Relations and Advertising - Advertising Major — study plan

City University Ajman College of Mass Communication

Credit hours: 126
Levels: 8
Courses: 55
Degree: bachelor

The Bachelor of Public Relations and Advertising - Advertising Major study plan at City University Ajman is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 126 credit hours across 55 courses of required and elective study. The table below lists the courses and their credit hours for each level.

Level 1 15 credits

Code	Course	Credits
COM 101	Communication Skills	3
ENGA 101	English I	3
COM 201	Introduction to Public Relations	3
CIS 101	Computer Fundamentals	3
SSSA 101	Study Skills	3
ORN 111	Orientation	0

Level 2 15 credits

Code	Course	Credits
SCI 101	Science and Life	3
HUMA 101	Critical Thinking	3
COM 102	Arabic Language for Media	3
PSYA 101	Introduction to General Psychology	3
COM 202	Introduction to Advertising	3

Level 3 15 credits

Code	Course	Credits
COM 205	Introduction to Political Science	3
COM 203	Photography	3
ECOA 201	Principles of Economics	3
ENGA 102	English II	3
SOCA 101	Introduction to Sociology	3

Level 4 24 credits

Code	Course	Credits
COM 204	Television Photography	3
UAE/A 201	UAE Studies (Arabic)	3
STA 301	Applied Statistics	3
ADS 301	Advertising Copywriting	3
COM 206	Translation (in English)	3
HIS 210	History of the Arab Gulf States (Elective) Elective	3
ENV 303	Renewable Energy Sources (Elective) Elective	3
COM 301	Social Networks and Virtual Reality (Elective) Elective	3

Level 5 30 credits

Code	Course	Credits
RES/ 201	Research Methods	3
ENVA 201	Principles of Environmental Science	3
ADE 305	Electronic Marketing (in English) (Elective) Elective	3
ADE 306	Television Advertising Production (Elective) Elective	3
ADE 307	Advertising Promotion and Exhibitions (Elective) Elective	3
LAW 101	Introduction to the Study of Law	3
MGTA 101	Introduction to Business Administration	3
COM 302	Fundamentals of Design (Elective) Elective	3
ADS 302	Print Advertising	3
ISLA 201	Islamic Culture (Arabic)	3

Level 6 21 credits

Code	Course	Credits
ADS 303	3D Printing (in English)	3
ADS 304	Advertising Management	3
ADS 401	Electronic Advertising	3
ADE 308	Outdoor Advertising (Elective) Elective	3
PRE-307	Integrated Marketing Communications (Elective) Elective	3
ADE 407	Consumer Behavior (Elective) Elective	3
BUSA 204	Innovation and Entrepreneurship	3

Level 7 24 credits

Code	Course	Credits
COM 404	Information Society (Elective) Elective	3
ADE 408	Presentation Skills (Elective) Elective	3
ADE 409	Advertising Economics (Elective) Elective	3
LAW-304	Regional and International Organizations (Elective) Elective	3
ADS 402	Advertising Creativity Strategies	3
ADS 404	Advertising Campaign Planning	3
ADS 405	Field Training in Advertising	3
COM 303	Graphic Art (Elective) Elective	3

Level 8 18 credits

Code	Course	Credits
ADS 403	Radio and Television Advertising	3
ADE 410	International Advertising Campaigns (Elective) Elective	3
COM 402	Artificial Intelligence (Elective) Elective	3
COM 403	Multimedia (Elective) Elective	3
COM 401	Public Opinion	3
ADS 406	Graduation Project in Advertising	3

This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source

Calculate your GPA for this major

Frequently asked questions about Bachelor of Public Relations and Advertising - Advertising Major

How many credit hours is Bachelor of Public Relations and Advertising - Advertising Major at City University Ajman?

Bachelor of Public Relations and Advertising - Advertising Major at City University Ajman requires completing 126 credit hours to graduate, spread across 55 courses.

How many years is Bachelor of Public Relations and Advertising - Advertising Major at City University Ajman?

The study plan for Bachelor of Public Relations and Advertising - Advertising Major spans about 4 years (8 levels/semesters) under the approved plan.

What degree does Bachelor of Public Relations and Advertising - Advertising Major award?

Bachelor of Public Relations and Advertising - Advertising Major at City University Ajman awards a Bachelor's degree after completing 126 credit hours.