Bachelor of Public Relations and Advertising — study plan

City University Ajman College of Mass Communication

Credit hours: 126
Levels: 8
Courses: 55
Degree: bachelor

The Bachelor of Public Relations and Advertising study plan at City University Ajman is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 126 credit hours across 55 courses of required and elective study. The table below lists the courses and their credit hours for each level.

Level 1 15 credits

Code	Course	Credits
COM 101	Communication Skills	3
ENGA 101	English I	3
COM 201	Introduction to Public Relations	3
CIS 101	Computer Fundamentals	3
SSSA 101	Study Skills	3
ORN 111	Orientation	0

Level 2 15 credits

Code	Course	Credits
SCI 101	Science and Life	3
HUMA 101	Critical Thinking	3
COM 102	Arabic Language for Media	3
PSYA 101	Introduction to General Psychology	3
COM 202	Introduction to Advertising	3

Level 3 15 credits

Code	Course	Credits
COM 205	Introduction to Political Science	3
COM 203	Photography	3
ECOA 201	Principles of Economics	3
ENGA 102	English II	3
SOCA 101	Introduction to Sociology	3

Level 4 24 credits

Code	Course	Credits
LAW 101	Introduction to the Study of Law	3
COM 204	Television Photography	3
COM 206	Translation (in English)	3
STA 301	Applied Statistics	3
ENV 303	Renewable Energy Sources (Elective) Elective	3
HIS 210	History of the Arab Gulf States (Elective) Elective	3
UAE/A 201	UAE Studies (Arabic)	3
PRS 301	Organization and Management of Public Relations	3

Level 5 24 credits

Code	Course	Credits
RES/ 201	Research Methods	3
ENVA 201	Principles of Environmental Science	3
PRE 306	Public Relations Ethics (Elective) Elective	3
PRE 307	Integrated Marketing Communications (Elective) Elective	3
PRE 308	Direct Marketing (Elective) Elective	3
BUSA 204	Innovation and Entrepreneurship	3
PRS 302	Writing for Public Relations	3
ISLA 201	Islamic Culture (Arabic)	3

Level 6 24 credits

Code	Course	Credits
PRS 303	Producing Media Materials for Public Relations	3
PRS 304	Protocol and Etiquette	3
COM 301	Social Networks and Virtual Reality (Elective) Elective	3
COM 302	Fundamentals of Design (Elective) Elective	3
COM 303	Graphic Art (Elective) Elective	3
PRE 309	International Public Relations (Elective) Elective	3
PRE 406	Social Marketing (Elective) Elective	3
PRS 305	Online Public Relations (in English)	3

Level 7 24 credits

Code	Course	Credits
PRS 401	Public Relations Campaigns	3
PRS 402	Special Event Organization in Public Relations	3
PRS 404	Field Training in Public Relations	3
MGTA 101	Introduction to Business Administration	3
LAW-304	Regional and International Organizations (Elective) Elective	3
COM 404	Information Society (Elective) Elective	3
PRE 407	Organizational Reputation Management (Elective) Elective	3
PRE 408	The Art of Persuasion (Elective) Elective	3

Level 8 21 credits

Code	Course	Credits
PRS 403	Public Relations and Crisis Management	3
PRE 409	Organizational Communication (Elective) Elective	3
PRE 410	Marketing Research (Elective) Elective	3
COM 402	Artificial Intelligence (Elective) Elective	3
COM 403	Multimedia (Elective) Elective	3
COM 401	Public Opinion	3
PRS 405	Graduation Project in Public Relations	3

This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source

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Frequently asked questions about Bachelor of Public Relations and Advertising

How many credit hours is Bachelor of Public Relations and Advertising at City University Ajman?

Bachelor of Public Relations and Advertising at City University Ajman requires completing 126 credit hours to graduate, spread across 55 courses.

How many years is Bachelor of Public Relations and Advertising at City University Ajman?

The study plan for Bachelor of Public Relations and Advertising spans about 4 years (8 levels/semesters) under the approved plan.

What degree does Bachelor of Public Relations and Advertising award?

Bachelor of Public Relations and Advertising at City University Ajman awards a Bachelor's degree after completing 126 credit hours.