Mass Communication (Public Relations Concentration) — study plan
American University of Ras Al Khaimah School of Arts and Sciences
- Credit hours
- 120
- Levels
- 4
- Courses
- 41
- Degree
- bachelor
The Mass Communication (Public Relations Concentration) study plan at American University of Ras Al Khaimah is an accredited bachelor programme spanning about 2 years (4 academic levels), requiring 120 credit hours across 41 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year 1 31 credits
| Code | Course | Credits |
|---|---|---|
| COMM 111 | Introduction to Mass Communication | 3 |
| ENGL 101 | Composition | 3 |
| ITEC 103 | Fundamentals of Information Technology | 3 |
| UNIV 100 | University First-Year Transition | 1 |
| GEN-HUM | Humanities/Fine Arts Course (Gen Ed) Elective | 3 |
| GEN-SBS | Social and Behavioral Sciences Course (Gen Ed) Elective | 3 |
| COMM 112 | Introduction to Public Relations | 3 |
| COMM 113 | Introduction to Digital Media | 3 |
| ENGL 202 | English for Workplace Communication | 3 |
| UNIV 200 | Innovation, Entrepreneurship, and Sustainability | 3 |
| PHIL 100 | Critical Thinking and Reasoning OR Advanced Composition OR Introduction to Islam in World Culture | 3 |
Year 2 30 credits
| Code | Course | Credits |
|---|---|---|
| COMM 212 | Media Writing | 3 |
| COMM 222 | Intercultural Mass Communication | 3 |
| COMM-ELEC-1 | Mass Communication Elective Elective | 3 |
| UAES 200 | Survey of United Arab Emirates Studies | 3 |
| GEN-MATH | Mathematics Course (Gen Ed) Elective | 3 |
| COMM 215 | Feature Writing | 3 |
| COMM 223 | Globalization and Media Culture | 3 |
| COMM 213 | Public Relations Writing | 3 |
| COMM-ELEC-2 | Mass Communication Elective Elective | 3 |
| ARAB 210 | Arabic for Media: Native Speakers OR Non-Native Speakers | 3 |
Year 3 32 credits
| Code | Course | Credits |
|---|---|---|
| COMM 311 | Media Law and Ethics | 3 |
| COMM 321 | Theories of Media Communication | 3 |
| COMM 337 | Public Relations Cases | 3 |
| GEN-NSCI | Natural Science Course (Gen Ed) Elective | 3 |
| COMM-ELEC-3 | Mass Communication Elective Elective | 3 |
| COMM 391 | Communication Research Methodology | 2 |
| COMM 334 | Broadcast Journalism | 3 |
| COMM 344 | Public Relations & Event Management | 3 |
| FREE-ELEC-1 | Free Elective Elective | 3 |
| FREE-ELEC-2 | Free Elective Elective | 3 |
| COMM 390 | Internship for Mass Communication | 3 |
Year 4 27 credits
| Code | Course | Credits |
|---|---|---|
| COMM 492 | Mass Media and Public Opinion | 3 |
| COMM 421 | Social Media: Audiences and Message | 3 |
| COMM 450 | Selected Topics in Communication | 3 |
| COMM-ELEC-4 | Mass Communication Elective Elective | 3 |
| FREE-ELEC-3 | Free Elective Elective | 3 |
| COMM 427 | Capstone: Public Relations Campaigns | 3 |
| FREE-ELEC-4 | Free Elective Elective | 3 |
| FREE-ELEC-5 | Free Elective Elective | 3 |
| COMM-ELEC-5 | Mass Communication Elective Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
Calculate your GPA for this major
Frequently asked questions about Mass Communication (Public Relations Concentration)
How many credit hours is Mass Communication (Public Relations Concentration) at American University of Ras Al Khaimah?
Mass Communication (Public Relations Concentration) at American University of Ras Al Khaimah requires completing 120 credit hours to graduate, spread across 41 courses.
How many years is Mass Communication (Public Relations Concentration) at American University of Ras Al Khaimah?
The study plan for Mass Communication (Public Relations Concentration) spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Mass Communication (Public Relations Concentration) award?
Mass Communication (Public Relations Concentration) at American University of Ras Al Khaimah awards a Bachelor's degree after completing 120 credit hours.