Visual Communication - Advertising (B.F.A.) — study plan
American University in Dubai School of Architecture, Art and Design
- Credit hours
- 120
- Levels
- 4
- Courses
- 41
- Degree
- bachelor
The Visual Communication - Advertising (B.F.A.) study plan at American University in Dubai is an accredited bachelor programme spanning about 2 years (4 academic levels), requiring 120 credit hours across 41 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year 1 30 credits
| Code | Course | Credits |
|---|---|---|
| ENGL101 | Composition and Rhetoric | 3 |
| PSPK101 | Public Speaking in Multicultural Contexts | 3 |
| UNIV100 | The University Experience | 0 |
| VCCC100 | Introduction to Visual Communication | 3 |
| VCCC101 | Basic Principles of 2D Design | 3 |
| VCCC104 | Freehand Drawing I | 3 |
| BQ-TECH | Big Question elective: Technology and Humanity Elective | 3 |
| ENGL102 | Advanced Composition and Research | 3 |
| MATH101 | Mathematics for the Arts | 3 |
| VCCC102 | Basic Principles of 3D Design | 3 |
| VCCC105 | Computer Graphics I | 3 |
Year 2 30 credits
| Code | Course | Credits |
|---|---|---|
| ARTS200 | History of Art I | 3 |
| BQ-IMAG | Big Question elective: Imagination, Expression and the Written Word Elective | 3 |
| VCAD202 | Historical and Business Context for Advertising | 3 |
| VCCC204 | Freehand Drawing II | 3 |
| VCCC205 | Computer Graphics II | 3 |
| ARTS201 | History of Art II | 3 |
| MKTG201 | Principles of Marketing | 3 |
| VCAD250 | Campaign 1: Big Ideas & Key Visuals in Advertising | 3 |
| VCAD-ELE | Advertising Elective Elective | 3 |
| WLDC201/202 | Understanding Culture and Identity elective (WLDC 201 or WLDC 202) Elective | 3 |
Year 3 30 credits
| Code | Course | Credits |
|---|---|---|
| AIMC201 | Principles of Advertising and Integrated Marketing Communication (IMC) | 3 |
| BQ-CULT | Big Question elective: Cultures, Traditions and Societies Elective | 3 |
| BQ-ETHI | Big Question elective: Ethics, Thought and Consciousness Elective | 3 |
| VCAD305 | Campaign 2: The Ad Components | 3 |
| VCAD-MELE | Major Elective (from another Visual Communication major) Elective | 3 |
| ARTS202 | History of Art III | 3 |
| BQ-SCIE | Big Question elective: Science and the Nature of Reality Elective | 3 |
| VCAD355 | Campaign 3: Integrated Marketing Communications | 3 |
| VCAD-ELE | Advertising Elective Elective | 3 |
| GEN-ELE | General Elective Elective | 3 |
Year 4 30 credits
| Code | Course | Credits |
|---|---|---|
| AIMC421 | Strategic Planning and Measurement for Advertising and IMC | 3 |
| VCAD-ELE | Advertising Elective Elective | 3 |
| VCCC480 | Senior Project | 3 |
| VCAD455 | Campaign 4: Ad Production & Finalization | 3 |
| MEST329 | Islamic Art and Architecture | 3 |
| AIMC431 | Campaign Development and Evaluation | 3 |
| GEN-ELE | General Elective Elective | 3 |
| VCCC485 | Business Practices and Final Portfolio | 3 |
| VCCC490 | Visual Communication Internship | 3 |
| HUMN398 | The Core Experience | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Visual Communication - Advertising (B.F.A.)
How many credit hours is Visual Communication - Advertising (B.F.A.) at American University in Dubai?
Visual Communication - Advertising (B.F.A.) at American University in Dubai requires completing 120 credit hours to graduate, spread across 41 courses.
How many years is Visual Communication - Advertising (B.F.A.) at American University in Dubai?
The study plan for Visual Communication - Advertising (B.F.A.) spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Visual Communication - Advertising (B.F.A.) award?
Visual Communication - Advertising (B.F.A.) at American University in Dubai awards a Bachelor's degree after completing 120 credit hours.