Mass Communication - Integrated Marketing Communications — study plan

Ajman University College of Mass Communication & Humanities

Credit hours: 126
Levels: 8
Courses: 42
Degree: bachelor

The Mass Communication - Integrated Marketing Communications study plan at Ajman University is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 126 credit hours across 42 courses of required and elective study. The table below lists the courses and their credit hours for each level.

Semester 1 15 credits

Code	Course	Credits
ENG201	English for the Media	3
RTV101	Introduction to Radio & TV Production	3
PRI101	Introduction to Integrated Marketing Communication	3
GRD101	Introduction to Graphic Design	3
GEP1	General Education Course Elective	3

Semester 2 15 credits

Code	Course	Credits
ECO101	Principles of Economics	3
KNO103	Knowledge Society	3
PRI111	Public Relation & Corporate Communication Management	3
PRI211	Crisis Communication Management	3
GEP2	General Education Course Elective	3

Semester 3 15 credits

Code	Course	Credits
PUB404	Public Opinion	3
GRD202	Digital Photography	3
PRI212	Corporate Reputation Management	3
PRI213	Protocol and Etiquette	3
GEP3	General Education Course Elective	3

Semester 4 15 credits

Code	Course	Credits
ENG101	Communication Skills in English	3
CUL303	Intercultural Coexistence	3
PRI311	Design of Corporate Publication & Data	3
PRI214	Writing for PR & Integrated Communication	3
GEP4	General Education Course Elective	3

Semester 5 18 credits

Code	Course	Credits
ARB301	Arabic Language for the Media	3
LIF302	Life Coaching	3
HUM203	Human Rights in the Modern Time	3
GEP5	General Education Course Elective	3
GEP6	General Education Course Elective	3
GEP7	General Education Course Elective	3

Semester 6 15 credits

Code	Course	Credits
ORG403	Regional & International Organizations	3
THI304	Critical & Creative Thinking	3
PRI312	Digital & Visual Production for PR	3
PRI411	Integrated Marketing Communications Campaigns	3
GEP8	General Education Course Elective	3

Semester 7 18 credits

Code	Course	Credits
COM401	Communication Theories	3
RES401	Research Methods & Techniques	3
PSY402	Social Psychology	3
FUT301	Foresight Future	3
PRI412	Training in Integrated Marketing Communication	3
GEP9	General Education Course Elective	3

Semester 8 15 credits

Code	Course	Credits
ETH301	Media Laws & Ethics	3
PRI413	Graduation Project in Integrated Marketing Communication	3
MEL-PRI1	Major Elective: Integrated Marketing Communication (1) Elective	3
MEL-PRI2	Major Elective: Integrated Marketing Communication (2) Elective	3
GEP10	General Education Course Elective	3

This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source

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Frequently asked questions about Mass Communication - Integrated Marketing Communications

How many credit hours is Mass Communication - Integrated Marketing Communications at Ajman University?

Mass Communication - Integrated Marketing Communications at Ajman University requires completing 126 credit hours to graduate, spread across 42 courses.

How many years is Mass Communication - Integrated Marketing Communications at Ajman University?

The study plan for Mass Communication - Integrated Marketing Communications spans about 4 years (8 levels/semesters) under the approved plan.

What degree does Mass Communication - Integrated Marketing Communications award?

Mass Communication - Integrated Marketing Communications at Ajman University awards a Bachelor's degree after completing 126 credit hours.