Digital Marketing Communications — study plan
- Credit hours
- 120
- Levels
- 4
- Courses
- 42
- Degree
- bachelor
The Digital Marketing Communications study plan at Abu Dhabi University is an accredited bachelor programme spanning about 2 years (4 academic levels), requiring 120 credit hours across 42 courses of required and elective study. The table below lists the courses and their credit hours for each level.
General Education Requirements 33 credits
| Code | Course | Credits |
|---|---|---|
| ARL101 | Communication Skills in Arabic | 3 |
| ENG200 | English II | 3 |
| FWS205 | UAE and GCC Society | 3 |
| FWS211 | Fundamentals of Emotional Intelligence | 3 |
| FWS212 | Artificial Intelligence for Business | 3 |
| FWS305 | Technical Communications for Workplace | 3 |
| FWS310 | Fundamentals of Innovation and Entrepreneurship | 3 |
| ISL100 | Islamic Culture | 3 |
| ITD100 | Introduction to Information and Digital Technology | 3 |
| MTB101 | Mathematics for Business | 3 |
| STT100 | General Statistics | 3 |
College Requirements 45 credits
| Code | Course | Credits |
|---|---|---|
| ACC200 | Principles of Financial Accounting | 3 |
| ACC201 | Principles of Managerial Accounting | 3 |
| BUS102 | Introduction to Business | 3 |
| BUS204 | Business Research Methods | 3 |
| BUS301 | Business Law | 3 |
| BUS306 | Applied Management Science | 3 |
| ECO201 | Principles of Microeconomics | 3 |
| ECO202 | Principles of Macroeconomics | 3 |
| FIN200 | Principles of Finance | 3 |
| MGT255 | Management and Organizational Behavior | 3 |
| MGT308 | Operations Management | 3 |
| MGT402 | International Business Management | 3 |
| MGT406 | Strategic Management | 3 |
| MIS200 | Introduction to Management Information Systems | 3 |
| MKT200 | Principles of Marketing | 3 |
Major Requirements 30 credits
| Code | Course | Credits |
|---|---|---|
| MKT301 | Consumer Behavior | 3 |
| MKT304 | Marketing Communication | 3 |
| MKT305 | Marketing Research | 3 |
| MKT307 | Services Marketing | 3 |
| MKT308 | Social Media Marketing | 3 |
| MKT399 | Internship/Project in Marketing | 3 |
| MKT408 | Applied Digital Marketing | 3 |
| MKT409 | Digital Marketing Analytics | 3 |
| ITE414 | Introduction to E-Commerce | 3 |
| ITE415 | Advanced E-Commerce Concepts and Technologies | 3 |
Major and Open Electives 18 credits
| Code | Course | Credits |
|---|---|---|
| MAC314 | Communication Strategy in Advertising Elective | 3 |
| MKT303 | Retail Marketing Elective | 3 |
| MKT401 | International Marketing Elective | 3 |
| MKT499 | Special Topics in Marketing Elective | 3 |
| ELECT-1 | Open Elective 1 Elective | 3 |
| ELECT-2 | Open Elective 2 Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Digital Marketing Communications
How many credit hours is Digital Marketing Communications at Abu Dhabi University?
Digital Marketing Communications at Abu Dhabi University requires completing 120 credit hours to graduate, spread across 42 courses.
How many years is Digital Marketing Communications at Abu Dhabi University?
The study plan for Digital Marketing Communications spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Digital Marketing Communications award?
Digital Marketing Communications at Abu Dhabi University awards a Bachelor's degree after completing 120 credit hours.