Toyota topped the list of best-selling brands in the Saudi market during the first half of 2026, confirming its continued dominance of the scene. These results came as part of a monitoring report of the top 15 car companies achieving sales in the Kingdom, where the period witnessed notable activity with growing demand for new cars and the expansion of available offers.
Toyota’s strong performance reflects its well-established position in the multi-purpose vehicle sector, as its models such as the Camry, Corolla, and Land Cruiser compete in vital segments that face fierce competition. This comes amid a recovery in the Saudi market driven by economic growth and rising consumer confidence, making the Kingdom one of the most important markets in the region.
As for the main competitors in the market, Hyundai, Nissan, and Kia stand out, along with Mitsubishi and Mazda, while Chinese brands such as Geely, Changan, and MG continue their notable expansion.
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