Genesis recently announced its new GV90, which is the largest and most luxurious car in the Korean brand's history, and it has chosen to launch it with an all-electric powertrain producing 657 horsepower with a massive 123.5 kWh battery. However, the company does not intend to keep its flagship exclusively electric throughout its lifecycle, as Genesis officials confirmed that the GV90 platform is capable of accommodating internal combustion engines, and that there is clear customer demand that may push the brand to offer a gasoline version at a later stage.
This approach reflects the reality of markets that still prefer traditional combustion engines, especially in regions suffering from insufficient charging infrastructure. For buyers in Saudi Arabia, the GV90 arrives to lead the large luxury SUV segment, a category that faces strong competition from models such as the Mercedes GLS, BMW X7, and Range Rover, in addition to the Cadillac Escalade and Lexus LX, which are widespread in the local market.
What distinguishes the GV90 in this segment is the combination of supreme Korean luxury and modern technologies, but its arrival as a fully electric vehicle may limit its appeal to a large segment of Saudi customers who rely on their cars for long intercity travel. Therefore, offering a gasoline version could give it a significant competitive advantage over its European and Japanese rivals, which often rely on combustion engines or hybrid systems.
Potential buyers should monitor upcoming developments from Genesis regarding this version, especially concerning the type of engine it will adopt, whether a six-cylinder or eight-cylinder, and its availability in Gulf markets. Attention should also be paid to warranty, after-sales services, and resale value, as these factors largely determine the car's success in a market like Saudi Arabia, which places great importance on reliability and long-term operating costs.
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