Jimmy Choo Put His Name On A $34,900 Chinese EV

Jimmy Choo has added his name to an unexpected canvas: an electric sedan from Chinese automaker IM Motors. The fashion house was invited to style the L6, creating a special edition that swaps standard trims for crystal badges and a blue leather interior. Notably, the powertrain was left untouched, making this a styling exercise rather than a performance upgrade. The result carries a $34,900 price tag, putting the designer touch within reach of a broader luxury-adjacent audience.

The collaboration highlights how automakers are using fashion to attract attention in a crowded EV market. IM Motors, backed by major Chinese manufacturer SAIC, positions the L6 as a premium mid-size electric sedan. By commissioning a celebrity designer, the brand aims to add emotional appeal to what is already a technically capable car. For buyers, the value lies less in the crystals and more in what the underlying vehicle offers—the design touches are purely cosmetic.

For Saudi shoppers, the L6 is not currently offered in the Kingdom, but it would compete in a segment now defined by established names like the Tesla Model 3, BMW i4, and Hyundai Ioniq 6. These rivals already have local presence, service networks, and charging ecosystems. A special edition such as this one would need to justify its premium through exclusivity, since the driving experience is identical to the standard model.

Buyers considering any designer-branded EV should look beyond the badges. The collaboration does not alter range, acceleration, or onboard technology, so value depends on the base car's real-world capability. Limited runs can also complicate parts availability and resale, especially if the automaker has no official regional presence. Warranty and aftersales support are more important than a monogrammed palette.

This Jimmy Choo edition is a statement piece, but for most buyers in Saudi Arabia, the practical choice remains with vehicles