Japanese automaker Honda is witnessing one of its fiercest battles with its suppliers around the world, after issuing strict directives to its parts and components supply network demanding price cuts of up to 30%. This step comes within the context of an emergency austerity plan targeting savings of about 1.5 trillion Japanese yen, in a clear effort to boost profit margins and reduce operational costs amid the rapid transformations the automotive industry is experiencing.
Away from the details of internal management, this wave carries direct implications for markets such as Saudi Arabia, where Japanese cars hold a prestigious position among buyers who place great priority on build quality, the availability of spare parts, and the total cost of maintenance on
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