Will you wait until 2028 to receive a new Ferrari?

The historic Italian automaker Ferrari has announced that its order books are completely closed for 2026 and 2027, meaning that any customer wishing to purchase a new car from this legendary manufacturer today may have to wait until 2028 to receive theirs. This decision comes at a time when the brand is experiencing one of its brightest financial and commercial periods, with demand for its cars exceeding all expectations and available production allocations falling far short of the number of buyers.

This unprecedented situation reflects a shift in Ferrari's strategy toward deliberate scarcity, as the company prefers to preserve the value of its brand and high demand rather than increase production without limits. For car enthusiasts in Saudi Arabia, this means that getting a new Ferrari will require very early reservations and strong relationships with dealers, and some may have to look at the used car market or consider other alternatives.

Ferrari competes in the Kingdom within the ultra-high-performance luxury sports car segment, a category that sees strong presence from well-known rivals such as Lamborghini, McLaren, and Aston Martin, in addition to German brands like Porsche in its top-tier models. Ferrari cars are distinguished by a unique historical reputation and high ownership value, but this superiority comes with challenges such as long waiting times and costly maintenance that buyers must be prepared for.

Saudi shoppers should monitor several points before making a decision, most notably that some dealers may require large security deposits for a reservation without guaranteeing a specific delivery date, and limited-production models are often offered to designated customers before being shown to the public. It is also wise to compare the cost of waiting against alternatives immediately available in the market, especially since competitors offer cars close in performance and technology at prices that may be relatively lower.

In short, the closure of order books until 2028 reflects the strength of the Italian brand and the passion of buyers for it, but it forces those wishing to purchase to plan carefully and take into account available alternatives, or to wait patiently to get one of them.