Here’s what all the premium Genesis GV90 colors look like in person [Video]

A new video has surfaced showing the Genesis GV90’s range of exterior finishes in the metal, giving shoppers their first real-world look at the flagship SUV before it reaches showroom floors. Until now, most images of the model have been heavily staged press shots, so seeing the paint under natural light offers a far more honest impression of how the car presents in everyday driving.

The GV90 is offered with no fewer than 16 premium paint options, a remarkably wide choice even for this segment. Genesis describes each shade as carrying its own “visual story,” meaning the colors are treated as part of the vehicle’s character rather than an afterthought. In person, the differences become clear through metallic depth, flake size, and how the body lines catch sunlight—details that often get lost in photography.

For Saudi buyers, the GV90 slots into the upper end of the full-size luxury SUV market, a space that has traditionally been dominated by long-established European and Japanese brands. Customers in the Kingdom looking at a seven-seat flagship will most likely be cross-shopping German contenders from Mercedes-Benz and BMW, alongside the Land Rover Range Rover, which remains a strong status choice in the region. The GV90 enters that company as the underdog, betting on its distinctive styling and generous equipment levels to win over buyers looking for something less common than the usual suspects.

Those considering the car should pay close attention to how the paint behaves in Gulf conditions, since intense sunlight and dust affect darker shades far more heavily than lighter metallics. A deep black or navy finish looks striking in a showroom but will demand more frequent washing and can cause the interior to retain significant heat. Conversely, paler tones tend to hide the body’s creases, so the visual drama of the design may be lost.

The video also raises a practical concern: with 16 choices available, paint availability or packaging may influence ordering times, so buyers should verify which shades are actually being allocated to the local market. Some finishes will inevitably become “hero” colors tied to marketing campaigns, while others may be offered only on certain trims. Anyone shortlisting the GV90 is best advised to view