Big Changes Coming To Mazda’s Large SUVs After Sales Sputter

A new report out of Japan suggests Mazda is preparing major revisions for its largest SUVs — the CX-60, CX-70, CX-80, and CX-90 — after their sales failed to meet expectations. The changes are described as "unprecedented," signaling a significant shift rather than a simple mid-cycle refresh. While details remain scarce, the move indicates Mazda recognizes these models have not connected with buyers as strongly as intended.

These four SUVs represent Mazda’s push into more premium territory, built on a rear-drive platform with emphasis on upscale interiors and sophisticated driving dynamics. Yet global reception has been lukewarm, with critics noting packaging quirks and practicality issues. The upcoming overhaul likely aims to address those concerns and sharpen the lineup’s appeal before the segment grows even more competitive.

For Saudi shoppers, that places these models in a crowded field. The CX-60 and CX-70 compete with midsize crossovers and family SUVs, while the CX-80 and CX-90 go up against large three-row offerings. Rivals commonly sold in the Kingdom include the Hyundai Palisade, Kia Telluride, Ford Explorer, and Toyota’s Land Cruiser Prado family. Mazda’s challenge is convincing buyers who often prioritize durability and resale value over driving character.

What should Saudi buyers watch for? Expect possible changes to interior layouts, powertrain lineups, and infotainment systems. The word "unprecedented" could also point to a consolidation of the range or a fresh design direction. Until Mazda Middle East confirms specifics, avoid assumptions about pricing or availability.

If you’re considering one of these Mazda SUVs now, the timing may matter. Current models could see stronger discounts as dealers clear stock, while next-generation versions could bring meaningful improvements. Waiting for official announcements is likely the wiser move for those who can be patient.