2027 Mitsubishi Pajero prices: Born-again large off-road SUV won’t come cheap

Mitsubishi has finally confirmed that the Pajero name will return after a five-year absence, and the revived 2027 model is being positioned as a premium large off-roader rather than a value pick. According to the first market indications, the new Pajero will be priced closer to the Toyota Land Cruiser Prado than to the more accessible Ford Everest. That places it firmly in the upper echelon of the full-size SUV segment, a deliberate move by Mitsubishi to re-establish the model as a serious contender for buyers who prioritise rugged capability and heritage.

For Saudi shoppers, this positioning puts the Pajero in a familiar but competitive space. The Land Cruiser Prado is one of the most established names in the Kingdom for families and off-road enthusiasts alike, while the Ford Everest has built a following for its balance of value and toughness. The new Pajero will effectively sit between those two approaches, betting that its legendary reputation and renewed design will justify the higher price tag. With other large SUVs such as the Nissan Patrol also popular locally, Mitsubishi faces an uphill battle to reclaim a share of a segment dominated by loyal buyers.

What should prospective owners watch for? First, the equipment list matters more than ever, since a premium price demands premium features such as advanced driver assistance, comfortable seating, and modern infotainment. Second, buyers should examine the powertrain options carefully, as Mitsubishi has not yet detailed what will sit under the bonnet in the Gulf. Finally, dealership support and warranty terms are critical in a region where long-distance travel and harsh conditions are common. A capable off-roader is only as good as the service network behind it.

The return of the Pajero is significant news for enthusiasts who have waited years for this model. But for the average Saudi family considering a large SUV, the new pricing strategy means it will no longer be the sensible alternative it once was. Instead, it will have to win over buyers on sheer capability, presence, and the strength of its name. Early indications suggest Mitsubishi is aiming high, and the market will soon judge whether the price is justified. Those in the market should