Marketing (BSBA) — study plan
- Credit hours
- 126
- Levels
- 8
- Courses
- 43
- Degree
- bachelor
The Marketing (BSBA) study plan at Al Yamamah University is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 126 credit hours across 43 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year 1 (Freshmen) - Fall Semester 17 credits
| Code | Course | Credits |
|---|---|---|
| ECO 101 | Principles of Microeconomics | 3 |
| MGT 101 | Introduction to Management | 3 |
| MTH 100 | Mathematics for Business | 3 |
| ISL 101 | Foundation of Islamic Culture | 2 |
| ELEC-NS | Natural Science Elective | 3 |
| ELEC-SSH1 | Social Sciences / Humanity Electives I | 3 |
Year 1 (Freshmen) - Spring Semester 17 credits
| Code | Course | Credits |
|---|---|---|
| ARB 102 | Communication Skills in Arabic | 2 |
| ENG 101 | English Essay Writing | 3 |
| ECO 105 | Principles of Macroeconomics | 3 |
| MTH 110 | Business Calculus | 3 |
| ACC 201 | Financial Accounting | 3 |
| MIS 110 | Business Computing | 3 |
Year 2 (Sophomore) - Fall Semester 18 credits
| Code | Course | Credits |
|---|---|---|
| MKT 201 | Introduction to Marketing | 3 |
| MIS 201 | Introduction to MIS | 3 |
| ACC 202 | Management Accounting | 3 |
| FIN 202 | Introduction to Finance | 3 |
| MGT 220 | Organizational Behavior | 3 |
| MGT 210 | Business Communication | 3 |
Year 2 (Sophomore) - Spring Semester 17 credits
| Code | Course | Credits |
|---|---|---|
| ARB 202 | Writing Skills in Arabic | 2 |
| MKT 311 | Consumer Behavior | 3 |
| ENG 202 | Tech Report and Business Writing | 3 |
| MGT 314 | Business Ethics and Social Responsibility | 3 |
| ELEC-SSH2 | Social Sciences / Humanity Electives II | 3 |
| STT 201 | Business Statistics and Analysis | 3 |
Year 3 (Junior) - Fall Semester 16 credits
| Code | Course | Credits |
|---|---|---|
| MGT 306 | Legal Environment of Business | 3 |
| MGT 304 | Quantitative Methods for Business | 3 |
| MKT 318 | International Marketing | 3 |
| MKT 324 | Services Marketing | 3 |
| MGT 310 | Executive Seminar Series | 1 |
| ELEC-COL1 | College Elective I | 3 |
Year 3 (Junior) - Spring Semester 18 credits
| Code | Course | Credits |
|---|---|---|
| MGT 308 | Entrepreneurship and Innovation | 3 |
| MGT 330 | Operation Management | 3 |
| MKT 326 | Digital Marketing | 3 |
| MKT 411 | Marketing Strategies | 3 |
| ELEC-MAJ1 | Major Elective I | 3 |
| ELEC-COL2 | College Elective II | 3 |
Year 4 (Senior) - Fall Semester 17 credits
| Code | Course | Credits |
|---|---|---|
| MGT 495 | Strategic Management | 3 |
| MKT 420 | Marketing Research | 3 |
| ISL 202 | Financial Awareness | 2 |
| ELEC-MAJ2 | Major Elective II | 3 |
| ELEC-COL3 | College Elective III | 3 |
| ELEC-COL4 | College Elective IV | 3 |
Year 4 (Senior) - Spring Semester 6 credits
| Code | Course | Credits |
|---|---|---|
| MKT 498 | Coop Training Internship | 6 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Marketing (BSBA) graduates.
Starting salary from 6,000 SAR/month
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Frequently asked questions about Marketing (BSBA)
How many credit hours is Marketing (BSBA) at Al Yamamah University?
Marketing (BSBA) at Al Yamamah University requires completing 126 credit hours to graduate, spread across 43 courses.
How many years is Marketing (BSBA) at Al Yamamah University?
The study plan for Marketing (BSBA) spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Marketing (BSBA) award?
Marketing (BSBA) at Al Yamamah University awards a Bachelor's degree after completing 126 credit hours.