The Public Relations And Corporate Communication study plan at Umm Al-Qura University is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 126 credit hours across 53 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Level 119 credits
Code
Course
Credits
ICC1201
Values and Ethics
2
CUR1101
University Skills
0
MD1101
Suadi Media History
2
MD1102
Communication Skills
3
MD1103
Introduction to Journalism
3
MD1104
Introduction to Digital media
3
MD1105
Introduction Public Openion
3
SW1302
Suadi Community
3
Level 218 credits
Code
Course
Credits
QR1101
Tajweed of The Holy Quran
2
IND1101
Design Thinking
2
MD1201
Introduction to Audiovisual Media
3
MD1202
Introduction to Public Relaion
3
MD1203
Media Development
2
MD1204
Introduction to propaganda &advertising
3
MD1205
Media for Hajj and Umrah
3
Level 319 credits
Code
Course
Credits
QR2102
Memorizing the Holy Quran 1
2
MD2301
Media texts in a foreign language
2
MD2302
Media Theories
2
MD2303
Regulations and Roles
2
MD2304
Media Research Methods (Quantitative)
2
BUS2305
Media Organization Management
2
GEO1303
The geography of the Kingdom of Saudi Arabia
3
HIS1201
Biography of the Prophet
2
ELIG1401
English Language
2
Level 418 credits
Code
Course
Credits
QR2103
Memorizing the Holy Quran 2
2
AI2001
Introduction to Artificial Intelligence
2
MD2401
International Media
2
MD2402
Content Industry
2
MD2403
Media Intelligence
2
MD2404
Media Research Methods (Qualitative)
2
MD2405
Media Criticism
2
MD2407
Persuasion and Presentation Skills
2
MD2406
Media Ethics
2
Level 516 credits
Code
Course
Credits
QR3104
Seal of the Holy Quran
2
BUS1099
Professional skills
2
MD3541
Field Training/PublicRelationship 1
4
MD3542
Media tearms in foreign language/ public Relations
2
MD3543
Public Relations Management
2
MD3544
Writing for Public Relations
2
MD3545
Public Opinion and Measurement Methods
2
Level 615 credits
Code
Course
Credits
MD3641
Field Training/PublicRelationship 2
4
MD3642
Planning and Evaluating Public Relations Programs
3
MD3643
Marketing Communication
2
MD3644
Production of Media Materials
2
MD3645
Digital Public Relations
2
MD3646
Identity and Mental Image Industry
2
Level 76 credits
Code
Course
Credits
MD4741
Cooperative Training /Public Relations
6
Level 815 credits
Code
Course
Credits
ICC4202
Family in Islam
2
MD4841
Public Relationships Research Project
3
MD4842
Public Relations Strategies
3
MD4843
Media and Crisis Management
2
MD4844
Public Relations Media Campaign
3
THM4845
Event and Ceremony Management
2
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering.
Official source