Digital Marketing and E-Commerce — study plan
- Credit hours
- 132
- Levels
- 10
- Courses
- 48
- Degree
- bachelor
A detailed plan for this major has not been published yet. Check the university's official link for the approved plan.
Level 1 13 credits
| Code | Course | Credits |
|---|---|---|
| ENG 101 | English Language (1) | 3 |
| ARB 101 | Arabic Language Skills | 2 |
| ISL 101 | Islamic Culture (1) | 2 |
| MATH 101 | Mathematics for Business | 3 |
| IT 101 | Computer Skills | 3 |
Level 2 14 credits
| Code | Course | Credits |
|---|---|---|
| ENG 102 | English Language (2) | 3 |
| BUS 101 | Principles of Management | 3 |
| ECON 101 | Principles of Microeconomics | 3 |
| STAT 210 | Business Statistics | 3 |
| ISL 102 | Islamic Culture (2) | 2 |
Level 3 14 credits
| Code | Course | Credits |
|---|---|---|
| MKT 201 | Principles of Marketing | 3 |
| ACC 201 | Principles of Financial Accounting | 3 |
| ECON 202 | Principles of Macroeconomics | 3 |
| BUS 210 | Consumer Behavior | 3 |
| ISL 103 | Islamic Culture (3) | 2 |
Level 4 14 credits
| Code | Course | Credits |
|---|---|---|
| DME 220 | Fundamentals of E-Commerce | 3 |
| MKT 250 | Digital Marketing | 3 |
| BUS 220 | Business Law | 3 |
| IT 220 | Management Information Systems | 2 |
| FIN 230 | Principles of Finance | 3 |
Level 5 14 credits
| Code | Course | Credits |
|---|---|---|
| DME 310 | Social Media Marketing | 3 |
| DME 320 | E-Commerce Website Design and Development | 3 |
| MKT 315 | Marketing Research | 3 |
| BUS 300 | Business Ethics and Responsibility | 2 |
| DME 330 | Digital Data Analytics | 3 |
Level 6 15 credits
| Code | Course | Credits |
|---|---|---|
| DME 340 | SEO and Digital Advertising | 3 |
| DME 350 | E-Commerce Supply Chain Management | 3 |
| BUS 320 | Strategic Management | 3 |
| MKT 360 | International Marketing | 3 |
| DME 341 | Elective (Specialization) Elective | 3 |
Level 7 15 credits
| Code | Course | Credits |
|---|---|---|
| DME 410 | E-Payment and Transaction Security | 3 |
| DME 420 | Digital Branding Strategies | 3 |
| BUS 410 | Entrepreneurship and Startups | 3 |
| MKT 430 | Customer Relationship Management | 3 |
| DME 421 | Elective (Specialization) Elective | 3 |
Level 8 13 credits
| Code | Course | Credits |
|---|---|---|
| DME 440 | Content Marketing | 3 |
| DME 450 | Global E-Commerce Platforms | 3 |
| BUS 440 | Cooperative Training | 3 |
| DME 460 | Digital Law and Regulation | 2 |
| DME 461 | Elective (General) Elective | 2 |
Level 9 12 credits
| Code | Course | Credits |
|---|---|---|
| DME 490 | Graduation Project (1) | 3 |
| DME 470 | Artificial Intelligence in Marketing | 3 |
| BUS 460 | Small Business Management | 3 |
| DME 471 | Elective (Specialization) Elective | 3 |
Level 10 11 credits
| Code | Course | Credits |
|---|---|---|
| DME 495 | Graduation Project (2) | 3 |
| MKT 480 | Digital Marketing Performance Management | 3 |
| BUS 470 | Negotiation and Business Management | 3 |
| DME 481 | Elective (General) Elective | 2 |
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Digital Marketing and E-Commerce graduates.
Starting salary from 6,000 SAR/month