Marketing & Sales Management — study plan
Technical Trainers College Business Administration and Management (BAM) Department
- Credit hours
- 128
- Levels
- 8
- Courses
- 41
- Degree
- bachelor
A detailed plan for this major has not been published yet. Check the university's official link for the approved plan.
Level 1 15 credits
| Code | Course | Credits |
|---|---|---|
| ENG 101 | English Language (1) | 3 |
| ARB 101 | Arabic Language Skills | 2 |
| ISL 101 | Islamic Culture (1) | 2 |
| MATH 101 | Business Mathematics | 3 |
| CS 101 | Computer Skills | 2 |
| BAM 101 | Principles of Business Administration | 3 |
Level 2 16 credits
| Code | Course | Credits |
|---|---|---|
| ENG 102 | English Language (2) | 3 |
| ISL 102 | Islamic Culture (2) | 2 |
| ACC 101 | Principles of Accounting | 3 |
| ECON 101 | Principles of Economics | 3 |
| MKT 101 | Principles of Marketing | 3 |
| COMM 101 | Communication Skills | 2 |
Level 3 14 credits
| Code | Course | Credits |
|---|---|---|
| MKT 201 | Consumer Behavior | 3 |
| MKT 202 | Marketing Research | 3 |
| STAT 201 | Applied Statistics | 3 |
| BAM 201 | Human Resource Management | 3 |
| ENG 201 | English for Business | 2 |
Level 4 15 credits
| Code | Course | Credits |
|---|---|---|
| MKT 211 | Sales Management | 3 |
| MKT 212 | Advertising & Promotion | 3 |
| MKT 213 | Digital Marketing | 3 |
| BAM 210 | Organizational Behavior | 3 |
| FIN 201 | Principles of Finance | 3 |
Level 5 14 credits
| Code | Course | Credits |
|---|---|---|
| MKT 301 | Product & Brand Management | 3 |
| MKT 302 | Social Media Marketing | 3 |
| MKT 303 | Personal Selling Skills | 3 |
| BAM 220 | Commercial Law | 2 |
| LOG 210 | Introduction to Logistics | 3 |
Level 6 15 credits
| Code | Course | Credits |
|---|---|---|
| MKT 311 | International Marketing | 3 |
| MKT 312 | Pricing Strategies | 3 |
| MKT 313 | Customer Relationship Management | 3 |
| BAM 230 | Entrepreneurship | 3 |
| MKT 314X | Specialization Elective Elective | 3 |
Level 7 15 credits
| Code | Course | Credits |
|---|---|---|
| MKT 401 | Strategic Marketing Planning | 3 |
| MKT 402 | Sales Team Management | 3 |
| MKT 403 | Field Training | 3 |
| MGT 301 | Project Management | 3 |
| MKT 404X | Specialization Elective (2) Elective | 3 |
Level 8 10 credits
| Code | Course | Credits |
|---|---|---|
| MKT 411 | Marketing Ethics | 2 |
| MKT 412 | Specialized Seminar | 2 |
| MKT 490 | Graduation Project | 4 |
| BAM 240 | Business Ethics | 2 |