Advertising and Marketing Communication Diploma — study plan
Prince Sattam bin Abdulaziz University College of Applied Medical Sciences (Al-Kharj)
- Credit hours
- 61
- Levels
- 4
- Courses
- 20
- Degree
- diploma
A detailed plan for this major has not been published yet. Check the university's official link for the approved plan.
Level 1 17 credits
| Code | Course | Credits |
|---|---|---|
| ADV 101 | English Language 1 | 4 |
| GS 101 | Computer Skills | 3 |
| GS 102 | Communication Skills | 2 |
| GS 103 | Values and Professional Ethics | 2 |
| GS 104 | Applied Mathematics | 3 |
| ADV 105 | Introduction to Media | 3 |
Level 2 15 credits
| Code | Course | Credits |
|---|---|---|
| ADV 111 | Principles of Marketing | 3 |
| ADV 112 | Principles of Advertising | 3 |
| ADV 121 | Principles of Communication | 3 |
| ADV 122 | Consumer Behavior | 3 |
| ADV 131 | Copywriting | 3 |
Level 3 15 credits
| Code | Course | Credits |
|---|---|---|
| ADV 211 | Integrated Marketing Communication | 3 |
| ADV 212 | Public Relations | 3 |
| ADV 221 | Advertising Design | 3 |
| ADV 222 | Digital Advertising | 3 |
| ADV 231 | Advertising Campaign Management | 3 |
Level 4 14 credits
| Code | Course | Credits |
|---|---|---|
| ADV 102 | English Language 2 | 3 |
| GS 201 | Entrepreneurship and Innovation | 2 |
| ADV 490 | Graduation Project | 3 |
| ADV 495 | Cooperative Training | 6 |