BA (Hons) Marketing — study plan
- Credit hours
- 480
- Levels
- 3
- Courses
- 24
- Degree
- bachelor
A detailed plan for this major has not been published yet. Check the university's official link for the approved plan.
Year 1 120 credits
| Code | Course | Credits |
|---|---|---|
| Principles of Marketing | 15 | |
| Principles of Management | 15 | |
| Introduction to Accounting | 15 | |
| Business Economics | 15 | |
| Business Environment | 15 | |
| IT Skills for Business | 15 | |
| Academic and Study Skills | 15 | |
| Marketing Communications | 15 |
Year 2 120 credits
| Code | Course | Credits |
|---|---|---|
| Consumer Behaviour | 15 | |
| Marketing Research | 15 | |
| Digital Marketing | 15 | |
| Brand Management | 15 | |
| Social Media Marketing | 15 | |
| Sales Management | 15 | |
| Business Research Methods | 15 | |
| Business Law | 15 |
Year 3 120 credits
| Code | Course | Credits |
|---|---|---|
| Strategic Marketing | 15 | |
| International Marketing | 15 | |
| Services Marketing | 15 | |
| Customer Relationship Management | 15 | |
| Strategic Management | 15 | |
| Work Placement | 15 | |
| Dissertation - Part A | 15 | |
| Dissertation - Part B | 15 |