Public Relations and Marketing Communication — study plan

King Khalid University College of Arts and Humanities

Credit hours: 132
Levels: 8
Courses: 45
Degree: bachelor

The Public Relations and Marketing Communication study plan at King Khalid University is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 132 credit hours across 45 courses of required and elective study. The table below lists the courses and their credit hours for each level.

Level 1 18 credits

Code	Course	Credits
0212ثقف	Moderation	2
0221عرب	Arabic Language Skills	2
1202ترخ	History of Saudi Arabia	2
1311علم	Introduction to Media and Communication	3
1312علم	Saudi Media	3
1313علم	Journalistic Editing 1	3
1364علم	Strategic Communication	3

Level 2 18 credits

Code	Course	Credits
0262تقن	Artificial Intelligence	2
0522نجل	Intensive English Program	5
1216علم	Cultural Communication and International Media	2
1301جمع	Saudi Arab Society	3
1315علم	Communication Theories	3
4311تسق	Principles of Marketing	3

Level 3 14 credits

Code	Course	Credits
2217جغر	Geography of Saudi Arabia	2
2217علم	Media Laws and Ethics	2
2219علم	Media Sociology	2
2228عرب	Grammar Applications 1	2
2301كمى	Principles of Statistics	3
2318علم	Journalistic Editing 2	3

Level 4 18 credits

Code	Course	Credits
2220علم	Issues in Media	2
2229عرب	Grammar Applications 2	2
2249جغر	Political Geography	2
2321علم	Media Research Methods	3
2322علم	Media Texts in English	3
2324علم	Multimedia	3
2365علم	Public Relations and Communication Identity	3

Level 5 15 credits

Code	Course	Credits
3266علم	Marketing Communication (in English)	2
3268علم	Planning and Execution of Advertising Campaigns	2
3269علم	Integrated Marketing Communication	2
3270علم	PR and Advertising Copywriting Skills	2
3271علم	Communication and Crisis Management	2
3272علم	Public Relations Research	2
3367علم	Public Relations Campaigns	3

Level 6 16 credits

Code	Course	Credits
3277علم	Strategic Communication - International Experiences	2
3278علم	Advertising and the Internet	2
3373علم	Production of PR Materials	3
3375علم	Semiotics of Advertising	3
3376علم	Electronic Public Relations	3
3379علم	Market and Marketing Communication Research	3

Level 7 17 credits

Code	Course	Credits
0401مهر	Career Preparation Skills (Training 1)	4
4283علم	Event Organization and Management	2
4381علم	Advertising Production and Marketing Skills	3
4382علم	Theories of Persuasion and Public Relations	3
4584علم	Graduation Project	5

Level 8 8 credits

Code	Course	Credits
4885علم	Cooperative Training	8

This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source

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Frequently asked questions about Public Relations and Marketing Communication

How many credit hours is Public Relations and Marketing Communication at King Khalid University?

Public Relations and Marketing Communication at King Khalid University requires completing 132 credit hours to graduate, spread across 45 courses.

How many years is Public Relations and Marketing Communication at King Khalid University?

The study plan for Public Relations and Marketing Communication spans about 4 years (8 levels/semesters) under the approved plan.

What degree does Public Relations and Marketing Communication award?

Public Relations and Marketing Communication at King Khalid University awards a Bachelor's degree after completing 132 credit hours.