Bachelor of Marketing Communication Program — study plan
King Abdulaziz University Faculty of Communication and Media
- Credit hours
- 125
- Levels
- 8
- Courses
- 44
- Degree
- bachelor
The Bachelor of Marketing Communication Program study plan at King Abdulaziz University is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 125 credit hours across 44 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Level 1 17 credits
| Code | Course | Credits |
|---|---|---|
| AVP 103 | Presentation and Public Speaking Skills | 3 |
| PR 104 | Communication Theories and Concepts | 3 |
| JCOM 105 | Applications of Artificial Intelligence in Communication and Media | 3 |
| ISLS 101 | Islamic Culture (1) | 2 |
| Arab 101 | Language Skills | 3 |
| ELIC 101 | English Language (1) | 3 |
Level 2 18 credits
| Code | Course | Credits |
|---|---|---|
| PR 109 | Event Management | 3 |
| MAKC 106 | Persuasion and Influence | 3 |
| JCOM 107 | Writing for Digital Content | 3 |
| AVP 108 | Fundamentals of Photography | 3 |
| ELIC 102 | English Language (1) | 3 |
| CPIT 111 | Computer Skills | 3 |
Level 3 17 credits
| Code | Course | Credits |
|---|---|---|
| MRKC 312 | Entrepreneurship | 3 |
| PR 216 | Research Methods in Communication Studies | 3 |
| AVP 212 | Narrative Writing for Media Production | 3 |
| JCOM 213 | Social Media Management | 3 |
| ISLS 201 | Islamic Culture (2) | 2 |
| Arab 201 | Arabic Writing | 3 |
Level 4 18 credits
| Code | Course | Credits |
|---|---|---|
| MRKC 215 | Fundamentals of Design | 3 |
| AVP 214 | Media Professional Ethics | 3 |
| JCOM 313 | Monitoring and Analysis | 3 |
| PR 219 | Corporate Communication | 3 |
| xxx | Elective (1) | 3 |
| x xx | Free Elective (1) | 3 |
Level 5 17 credits
| Code | Course | Credits |
|---|---|---|
| ISLS 301 | Islamic Culture (3) | 2 |
| JCOM 311 | International Communication | 3 |
| MRKC 321 | Fundamentals of Marketing Communication | 3 |
| MRKC 322 | Fundamentals of Advertising | 3 |
| MRKC 323 | Persuasion | 3 |
| CPCS 336 | Introduction to Artificial Intelligence | 3 |
Level 6 18 credits
| Code | Course | Credits |
|---|---|---|
| MRKC 331 | Content Creation in Marketing Communication | 3 |
| MRKC 324 | Digital Marketing | 3 |
| MRKC 325 | Consumer Behavior | 3 |
| MRKC 326 | Marketing Communication Tools | 3 |
| xx x | Elective (2) | 3 |
| x.xx | Free Elective (2) | 3 |
Level 7 14 credits
| Code | Course | Credits |
|---|---|---|
| ISLS 401 | Islamic Culture (4) | 2 |
| MRKC 410 | Media Labor Market Skills | 3 |
| MRKC 421 | E-Marketing | 0 |
| MRKC 431 | Marketing Communication Campaigns | 3 |
| MRKC 432 | Graphic Design | 3 |
| MRKC 433 | Marketing Communication Research | 3 |
Level 8 6 credits
| Code | Course | Credits |
|---|---|---|
| MRKC 434 | Cooperative Training | 6 |
| MRKC 435 | Graduation Project | 0 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
Calculate your GPA for this major
Frequently asked questions about Bachelor of Marketing Communication Program
How many credit hours is Bachelor of Marketing Communication Program at King Abdulaziz University?
Bachelor of Marketing Communication Program at King Abdulaziz University requires completing 125 credit hours to graduate, spread across 44 courses.
How many years is Bachelor of Marketing Communication Program at King Abdulaziz University?
The study plan for Bachelor of Marketing Communication Program spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Bachelor of Marketing Communication Program award?
Bachelor of Marketing Communication Program at King Abdulaziz University awards a Bachelor's degree after completing 125 credit hours.